REAL ESTATE

ShopKo announces five new Hometown format stores

BY Staff Writer

Green Bay, Wis. — Shopko continues on its growth path with the opening of five new Shopko Hometown stores in November. The new stores are located in: Afton, Wyo.; Ellsworth, Wis.; St. Peter, Minn.; Tomahawk, Wis., and Winneconne, Wis.

The Shopko Hometown retail format, developed to augment Shopko’s larger store model and focused on serving the needs of smaller rural communities, combines retail health services with a broad offering of national brands and high-value private label brands of apparel, home furnishings, toys, consumer electronics, seasonal items, every day consumable items and lawn and garden products – all in an attractive, well laid out, easy-to-shop store format.

"We’re excited to continue the growth of the Shopko Hometown concept with these new stores and expect them to be well received by residents in each of these five great communities," said Mike Bettiga, Shopko Interim CEO and COO.

The addition of these five stores brings the total count of Shopko Hometown stores to 180, making Shopko one of the nation’s largest retailers serving smaller communities.

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MARKETING/SOCIAL MEDIA

Macy’s annual Thanksgiving Day Parade to come with free app

BY Marianne Wilson

New York — The 87th Annual Macy’s Thanksgiving Day Parade will step-off at 77th Street and Central Park West on Thursday, Nov. 28 at 9 a.m. Started in 1924 with only about a dozen elements, the 2013 line-up of wonder features 15 giant character balloons; 37 large scale, novelty/ornament balloons, balloonicles, balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900 clowns; 11 marching bands; and a host of celebrity performers.

This year’s parade also features its own app. The free Macy’s Thanksgiving Day Parade App will give fans the chance to interact with the famed march, learn more about the elements and share content with their friends.

From behind-the-scenes previews to the exclusive Elf-o-matic feature, which allows fans to transform themselves into an Elf balloon and share their high-flying debut with friends, the App is a one-stop destination for all things Macy’s Parade. The App can be downloaded from the iTunes App Store or from Google Play.

In addition to the interactive app experience, this year Macy’s iconic characters will take center stage in a series of animated spots on Macys.com/parade.


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MARKETING/SOCIAL MEDIA

Sears, Kmart to open on Thanksgiving

BY Staff Writer

Hoffman Estates, Ill. — Sears and Kmart stores joined the growing list of national retailers whose stores will open on Thanksgiving Day.

Kmart, which has opened Thanksgiving Day for 22 years, this year will be open for 41 straight hours, starting at 6 a.m. Thanksgiving Day to 11 p.m. Black Friday. Sears will open at 8 p.m. Thanksgiving Day.

Sears and Kmart are delivering integrated retail shopping options. For example, if a members or customer can’t find a product in-store at Sears or Kmart, they can order it in-store and have it shipped to their home for free.

"Sears and Kmart have been leaders in integrated retail, delivering convenient options to create a more rewarding shopping experience for our members, while blurring the boundaries between offline and online shopping," said Leena Munjal, senior VP customer experience and integrated retail, Sears Holdings

Plus, Kmart’s latest budgeting solution for the holidays – lease-to-own through Whynot Leasing, LLC – is available nationwide starting Nov. 22. The program gives customers a no- credit-required way to take home products they need or want, right away – including doorbuster items.


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