OPERATIONS

Shopko circular goes digital

BY Staff Writer

Green Bay, Wis. — Shopko Stores, through a partnership with Wishabi, is now offering customers access to a digital circular online at Shopko.com.

Wishabi, a digital circular platform, helped build the online circular that will highlight Shopko’s weekly deals in an interactive, personalized way. Wishabi’s patent-pending technology allows consumers to discover the best deals, get reviews and ratings and shop directly though the digital circular. Using discount filters, consumers can browse deals by percentage off and utilizing circular categories, consumers can easily find the products they’re looking to buy.

“The launch of the new Shopko digital circular will provide our customers with an exciting, interactive online shopping experience," said Paul Jones, Shopko chairman, president and CEO. “More intuitive navigation, improved graphics and the additional functionality combine to create a digital circular that’s fun, quick and easy to browse and shop."

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OPERATIONS

Ikea Canada launches mobile shopping app

BY Katherine Boccaccio

Burlington, Ontario — Ikea Canada announced Tuesday that it is one of three pilot countries to bring store information via Android phones or iPhones.

Effective May 2, the Ikea Mobile Shopping Application will enable customers to browse Ikea’s product range, check product information and stock availability. The new application also allows the creation of shopping lists that include the product’s location for pick up in the store. Customers can also access a store map on their phone to make navigating through the store easier.

"We recognize that smartphones are changing consumer behavior and our customers are increasingly relying on their mobile phones to get the information they need," said Kerri Molinaro, president, Ikea Canada. "Ten percent of all traffic to the Ikea.com websites in March 2012 was from a mobile, which translates into an annual increase of 250%."

The Ikea Mobile Shopping application, available in both French and English, works alongside Ikea’s new mobile-friendly website and catalog app to provide a seamless "Ikea on the Go" experience.

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Gap names H&M global exec as president of Old Navy

BY Katherine Boccaccio

San Francisco — Gap Inc. announced Monday that it has appointed former H&M global sales head Stefan Larsson as the new president of Old Navy, effective the end of October.

Larsson replaces Tom Wyatt, who left the company in February.

The move is expected to pay dividends for Gap as it preps to open its first overseas Old Navy store – in Japan – this July.

Nancy Green, executive VP and chief creative officer, and Tom Sands, executive VP stores and operations, will continue to jointly lead Old Navy until Larsson joins the company in the fall.

Gap is on a mission to rework Old Navy, a victim last year of falling sales and rising costs. The retailer named Nike VP global apparel Jill Stanton as creative advisor earlier this year as part of its move to take the brand international.

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