MARKETING/SOCIAL MEDIA

Shopko offers Facebook giveaway

BY Dan Berthiaume

Green Bay, Wis. – Shopko is running a six-week Facebook giveaway. Now through Oct. 11, customers can enter to win prize packages from some of Shopko’s most popular brands.

To enter, customers can “like” Shopko on Facebook, and then watch for posts on the featured brand of the week with more information on how to sign up. One winner will be randomly selected every Friday and announced on the following Monday.

"Shopko’s merchandise team evaluates our brand and product assortment on a consistent basis to ensure we are offering our customers the brands they want at a great value," said Jill Soltau, Shopko president and chief merchandising officer. "We offer a wide variety of popular national brands, and we are excited to share best-selling products from these brands with six lucky Facebook winners."

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Pharmavite adds two execs to leadership team

BY CSA STAFF

Pharmavite has named Etienne Patout as its new chief marketing officer and Brett Buatti as VP operations.

"These key appointments come at an important time for Pharmavite and I am certain that both Etienne and Brett's leadership qualities and relevant experience will help drive the company to continued success over the coming years," stated Connie Barry, CEO and board chair Pharmavite. "Etienne brings to Pharmavite a deep and broad understanding of the key tenets of consumer marketing while Brett has proven expertise in operations and supply chain management."

As new chief marketing officer, Patout comes to Pharmavite with nearly 20 years of experience within the CPG industry. Most recently, he served as general manager and VP for wholesome snacks at the Kellogg Co. Patout also previously worked at Kraft Foods where he was responsible for a number of key brand portfolios and gained recognition for being a business leader for reinvention and innovation. Patout received his Master of Business Administration from the Carroll School of Management at Boston College. He received his Bachelor of Science in Chemical Engineering from Louisiana State University. He also served as an officer in the U.S. Air Force.

Buatti has worked at a number of consumer product companies including General Mills, Dole Food Company, Campbell Soup Company and most recently VP of manufacturing at NBTY. Brett received his bachelor of science in biochemical engineering and a bachelor of arts in engineering sciences with a minor in economics from Dartmouth College. He also attended a joint program at Thayer School of Engineering and Tuck School of Business at Dartmouth where he earned a masters of engineering management.

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Edgagement releases mobile retail training platform

BY Dan Berthiaume

Silver Hill, N.J. – Technology company Edgagement, LLC has released a cloud-based mobile training platform that creates product knowledge forums and modules for informing sales associates. Edgagement measures and scores a selling partner’s product knowledge, and delivers actionable responses based on those engagements.

It enables immediate intervention to drive communication, engagement and reporting, and can be pushed to any mobile or desktop device, at any time. Delivered in two-to-three-minute "snackable bites", Edgagement’s curriculum targets specific groups based on a two-way dialogue, giving manufacturers the opportunity to retrain, motivate, challenge and reward selling partners as needed.

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