Shoppers less irritated by ‘Christmas Creep’
Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.
That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the store before Halloween – down from 71% in 2014. In addition, 55% are annoyed or very annoyed when stores open on Thanksgiving Day, down from 65% in 2014.
REI made news last year when it closed stores on both Thanksgiving Day and Black Friday, while Nordstrom, Dillard’s, H&M and other retailers made a point of remaining closed on Thanksgiving. According to the survey, 73% of respondents said these retailers’ decisions made them like the retailers more. And 53% said they are more likely to shop with retailers who remain closed on Thanksgiving Day.
A comparable amount (48%) stated they are more likely to shop with REI as a result of its decision.
• Black Friday: The RichRelevance report also found that Black Friday is continuing to lose ground. Only 11% of consumers feel Black Friday has grown in importance, while 42% state Black Friday is less important than it was five years ago.
• 58% said that special deals on Black Friday and Cyber Monday do not impact their shopping behavior. However, Cyber Monday is gaining ground, with 33% of saying it is more important than it was five years ago.
In other findings:
• Younger millennial shoppers are more tolerant of Christmas Creep. Early holiday merchandise only bothers half of these shoppers (51% vs. 63% of overall respondents).
• Millennials are also more responsive to deals, with 60% saying that special deals on Black Friday and Cyber Monday encourage them to shop.
• This digital generation loves Cyber Monday. More than half (52%) think it is more important than it was five years ago.
Dunkin’ Donuts opens milestone store
It’s 12,000 stores and counting for Dunkin’ Donuts.
The chain on Tuesday opened its 12,000th restaurant worldwide, in Riverside, California. The new location is part of Dunkin’s strategic westward expansion.
It plans to open more than 30 new restaurants in California this year with plans for about 300 new locations total to be developed in the state over the coming years.
The new Dunkin' Donuts location in Riverside is owned and operated by franchisee Parag Patel, who opened two Southern California Dunkin' Donuts this summer. He plans to open about 20 new Riverside and Orange County locations in the coming years.
Additionally, the Riverside Dunkin' Donuts is a “DD Green Achievement” location, designed with energy efficient and sustainable elements. The establishment features specialty lighting to reduce energy use, high-performance windows, low-flow faucets and more.
MarineMax in exec promotions
MarineMax, the nation’s largest recreational boat and yacht retailer, has promoted longtime associate Brett McGill to COO, effective October 1, 2016.
McGill has served as executive VP operations at MarineMax since October 1, 2015 after serving as VP of West operations since May 2012. He began his career with MarineMax at its formation in 1998 and served in several roles with the company in positions that included director of information services and eventually VP of information technology, service and arts, before
In other appointments, MarineMax promoted Chuck Cashman to chief revenue officer, effective Oct. 1.
Cashman has served as executive VP sales, marketing and manufacturer relations since Oct. 1, 2015 after serving as VP of East Operations since May 2012. Since joining a predecessor to MarineMax in 1992, Cashman has held several positions of increasing responsibility within the company.
MarineMax currently has 56 retail locations throughout the nation.