OPERATIONS

ShopperTrak: 10 best holiday shopping days

BY Katherine Boccaccio

Chicago — ShopperTrak released a forecast on Tuesday that indicates certain days during the holiday shopping season will be quieter than others. The "10 best days to shop," according to ShopperTrak, are those with the least amount of foot traffic in stores. The weekdays after the busy Thanksgiving weekend top the list.

"This holiday shopping season — November and December — will be busier than in 2011. More shoppers will visit more stores," said Bill Martin, ShopperTrak founder. "But even though consumer demand will increase, retailers still will offer plenty of specials and discounts. The 10 lightest shopping days, in terms of foot traffic, will present an opportunity for shoppers to secure the best customer service and potentially the best deals."

These best days to shop will be Monday through Thursday following Thanksgiving weekend, with Tuesday, Nov. 27, taking the top place.

During the Black Friday weekend last year, 684 million store visits resulted in $20.8 billion in retail purchases. ShopperTrak predicts this Black Friday (Nov. 23) will again be the holiday season’s top-performing day for both retail foot traffic and sales.

After this burst of spending, most shoppers will temporarily reduce their shopping visits. Those who do return to stores Nov. 26-29, however, will be rewarded, as eager retailers will have more time to devote to individual customers as they inspect the sale merchandise.

"Black Friday is not for the faint of heart," said Martin. "Shoppers must brave the crowds to take advantage of good deals. If they can venture back out after just a few days, however, they’ll have the full attention of store employees and plenty of remaining discounts."

Resting after a shopping spree like Black Friday may feel prudent, but don’t wait too long, advised Martin. The "last-minute" crowds start to shop during the two weeks leading up to Christmas. Rounding out the 10 lightest days are Monday, Dec. 10, and Tuesday, Dec. 11. After that, the check-out lines grow and the parking lots fill. In fact, the following Saturday, Dec. 15, will be the third-busiest shopping day of the holiday season.

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News

ShopperTrak forecasts the 10 best holiday shopping days

BY CSA STAFF

Chicago — ShopperTrak released a forecast on Tuesday that indicates certain days during the holiday shopping season will be quieter than others. The "10 best days to shop," according to ShopperTrak, are those with the least amount of foot traffic in stores. The weekdays after the busy Thanksgiving weekend top the list.

"This holiday shopping season — November and December — will be busier than in 2011. More shoppers will visit more stores," said Bill Martin, ShopperTrak founder. "But even though consumer demand will increase, retailers still will offer plenty of specials and discounts. The 10 lightest shopping days, in terms of foot traffic, will present an opportunity for shoppers to secure the best customer service and potentially the best deals."

These best days to shop will be Monday through Thursday following Thanksgiving weekend, with Tuesday, Nov. 27, taking the top place.

During the Black Friday weekend last year, 684 million store visits resulted in $20.8 billion in retail purchases. ShopperTrak predicts this Black Friday (Nov. 23) will again be the holiday season’s top-performing day for both retail foot traffic and sales.

After this burst of spending, most shoppers will temporarily reduce their shopping visits. Those who do return to stores Nov. 26-29, however, will be rewarded, as eager retailers will have more time to devote to individual customers as they inspect the sale merchandise.

"Black Friday is not for the faint of heart," said Martin. "Shoppers must brave the crowds to take advantage of good deals. If they can venture back out after just a few days, however, they’ll have the full attention of store employees and plenty of remaining discounts."

Resting after a shopping spree like Black Friday may feel prudent, but don’t wait too long, advised Martin. The "last-minute" crowds start to shop during the two weeks leading up to Christmas. Rounding out the 10 lightest days are Monday, Dec. 10, and Tuesday, Dec. 11. After that, the check-out lines grow and the parking lots fill. In fact, the following Saturday, Dec. 15, will be the third-busiest shopping day of the holiday season.

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REAL ESTATE

JLL: Shopping centers focus on digital media this holiday season

BY Katherine Boccaccio

Atlanta — Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

The firm, which manages nearly 100 million sq. ft. of retail space throughout the United States, predicts that holiday sales will increase approximately 4% in 2012 due to the on-going economic recovery, retailers’ engagement with customers and shopping centers’ ability to influence shoppers to buy locally. Its own marketing managers around the country will be leveraging digital media tools including Facebook, Twitter, Pinterest, text messaging and websites while also engaging shoppers with traditional marketing tactics including events, giveaways and community relations initiatives.

“As usual, the holiday season is a make or break time for retailers,” said Greg Maloney, CEO and president, Jones Lang LaSalle Retail. “It’s critical for shopping center teams to make centers a destination during the holiday season whether it’s through sales, events or giveaways. A large percentage of retailers’ revenues are made during the fourth quarter and we know much of that is generated Thanksgiving through Christmas.”

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A.Socolov says:
Jan-21-2013 11:13 am

Shopping digital products is
Shopping digital products is clearly the most trendy habit among customers around winter holidays. Even though there are still people who are interested in other things like Fleurs Noel for example (they are my favorite :D, the digital era has overtaken us and I guess that there is nothing much we can do about it because we are becoming more and more dependent on these products.

A.Socolov says:
Jan-21-2013 11:13 am

Shopping digital products is clearly the most trendy habit among customers around winter holidays. Even though there are still people who are interested in other things like Fleurs Noel for example (they are my favorite :D, the digital era has overtaken us and I guess that there is nothing much we can do about it because we are becoming more and more dependent on these products.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

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