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ShopperTrak: 4.2% holiday traffic drop, 1.6% sales increase predicted

BY CSA STAFF

Chicago ShopperTrak announced Tuesday that its Retail Traffic Index for the 2009 holiday shopping season revealed total U.S. foot traffic for the period is expected to decline 4.2% as compared with last year.

However, the good news is that the company’s National Retail Sales Estimate is forecasting a 1.6% bump in retail sales.

“In 2008 retailers truly experienced a perfect storm just prior to the holidays as gasoline prices remained high, the financial markets collapsed and the presidential election distracted consumers and slowed shopping — equaling the worst year-over-year losses in holiday retail sales in over 40 years,” said Bill Martin, co-founder of ShopperTrak. “While retailers still haven’t recovered from this blow, energy prices have retreated, foreclosures have been stabilized, unemployment is rising at a slower rate, and our data shows retail traffic has been slowly increasing, which indicates consumer sentiment could be rising heading into the season.”

During the 2008 holiday shopping season, retail sales posted a 5.9% decline, while total U.S. foot traffic fell a whopping 15.4% from 2007. In 2007, sales and foot traffic increased 2.5% and 0.3% respectively compared to 2006. 

This year, ShopperTrak’s NRSE and SRTI indices are forecasting a 4.5% total U.S. foot traffic decline and a 0.1% retail sales decrease in November. In December, the company anticipates a slightly better 3.8% total U.S. foot traffic decline and a 3.3% retail sales increase.

In analyzing the top-performing traffic and sales days of the 2009 holiday season, ShopperTrak predicts Black Friday (Nov. 27), Super Saturday (Dec. 19) and the day after Christmas (Dec. 26) will be the strongest days.

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Walgreens, aVinci Media’s fight against breast cancer

BY CSA STAFF

DRAPER, Utah. Walgreens and aVinci Media have launched a national initiative to raise vital funds and awareness for breast cancer research and support.

On Oct. 7, Walgreens offered aVinci’s My Personal Movie slideshow DVDs, retail price $19.99, for $1. aVinci Media and Walgreens extended this offer to Oct. 8. 100% of the purchase price of this item was donated to the Susan G. Komen for the Cure and Breast Cancer Network of Strength and their missions in the fight against breast cancer. Over two days, more than $50,000 was raised for these organizations.

Chett Paulsen, CEO, aVinci Media, commented, “Each of us in someway has been personally impacted by breast cancer and our hope is that this donation-and more importantly the stories people tell-inspire, teach and provide hope for others to fight this widespread disease.”

Walgreens divisional merchandise manager Mona Kelly noted, “This initiative is one way we give back to our valued customers and provide the much needed support for this important cause.”

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Fujitsu Computer Products of America names new CEO

BY CSA STAFF

SUNNYVALE, Calif. Fujitsu Computer Products of America announced the appointment of Etsuro Sato as president and CEO, and named Victor Kan EVP and COO.

Effective immediately, Sato will lead Fujitsu Computer Products of America forward in its next phase of development.

 

“Fujitsu has always been committed to creating success for our customers and partners and that has been evident in our proud history of innovation in the industry,” said Sato. “I am excited to lead Fujitsu Computer Products of America forward at a time when there are tremendous opportunities and technology advancements in the document imaging industry.”

Sato brings more than 30 years of experience to his new leadership position at Fujitsu Computer Products of America. Sato joined Fujitsu as VP Imaging Products Group, where he directed the management of the scanner and service lines for the United States and Latin America, which includes the sales, marketing, engineering and customer support departments. Previously, Sato was director of business development marketing, system products group, Fujitsu Computer Systems, where he was responsible for business planning and operation strategies.

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