OPERATIONS

ShopperTrak: Retail foot traffic for week ending Dec. 8 up 7.8%

BY Marianne Wilson

Chicago — Shoppers continued their holiday quest during the week ending Dec. 8, according to ShopperTrak. Consumer activity drove a 7.8% increase in foot traffic and 6.5% increase in sales from the previous week.

Consumers, however, were not as active as they were at this time last year, and retail foot traffic decreased 0.7% and sales decreased 1.5% when compared to the same period in 2011.

The lags were not unexpected by ShopperTrak. This holiday season holds an extra full weekend between Thanksgiving and Christmas, allowing shoppers more time to postpone their holiday purchases. Additionally, last week’s unseasonably mild weather across the country hindered sales of cold-weather seasonal merchandise.

While foot traffic and sales may have decreased slightly compared to last year, the week-over-week numbers improved, thanks in part to the onset of Chanukah. Many shoppers spent the week completing their purchases before the holiday began on Saturday, Dec. 8. ShopperTrak expects this pattern to continue with gains in foot traffic and sales leading up to the week of Dec. 16. The retail technology company forecasts that the week before Christmas will generate the largest weekly sales volume of the year.

“Shoppers have twelve days, including two full weekends, to complete their Christmas purchases,” said Bill Martin, ShopperTrak founder. “After this week, stores and malls are going to see business picking up as droves of consumers tick off the final items of their shopping lists.”

The best way for retailers to translate this expected increase in retail foot traffic into more sales is to measure and manage their shopper conversion rates, according to Martin.

“This information will allow them to respond to the holiday shopper’s uneven behavior and secure their bottom lines as the year draws to a close,” he said.

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P.Rogers says:
Mar-20-2013 05:47 am

By understanding when and why
By understanding when and why customers shop is essential to any sales strategy. It can be used as an asset that will lead to the success of the business. - Michael Courouleau

P.Rogers says:
Mar-20-2013 05:47 am

By understanding when and why customers shop is essential to any sales strategy. It can be used as an asset that will lead to the success of the business. - Michael Courouleau

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FINANCE

It’Sugar to expand via strategic partnership with Star Avenue Capital

BY Staff Writer

New York — Star Avenue Capital announced that it has acquired a minority ownership position in It’Sugar, Deerfield Beach, Fla., a growing specialty candy and gift chain. Terms of the transaction were not disclosed.
Star Avenue is partnering with It’Sugar CEO and founder Jeff Rubin and existing investor Prentice Consumer Partners to provide the resources and strategic guidance to support the brand’s rapid expansion. The company currently has over 50 retail locations across 13 states and four international markets.

“In Star Avenue I found a partner that not only shares my creative vision for It’Sugar but one that has a unique ability to help me achieve my mission of turning It’Sugar into a global brand that reminds us all that sometimes we need to indulge in the simple pleasures to enjoy life,” said Jeff Rubin. “Star Avenue’s exclusive relationships and access to resources will allow the It’Sugar brand to engage our customers in new, creative, and exciting ways as we continue to expand.”

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P.Rogers says:
Mar-20-2013 05:51 am

There might be some changes
There might be some changes that will take place because of this acquisition. But without a doubt, it will be to increase the growth for sure. - Michael Courouleau

P.Rogers says:
Mar-20-2013 05:51 am

There might be some changes that will take place because of this acquisition. But without a doubt, it will be to increase the growth for sure. - Michael Courouleau

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Consumer confidence is high. Is that reflected in your stores’ revenues?

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STORE SPACES

Tourneau selects YCD Multimedia’ s digital signage platform to create unique customer experience

BY Marianne Wilson

New York — YCD Multimedia announced that watch retailer Tourneau, has selected YCD’s C-nario Messenger digital signage platform as the engine behind a unique video display in its new concept store in South Coast Plaza, Costa Mesa, Calif. The integrator was Media Services Worldwide, a U.S. provider of design, integration and installation services.


The video display comprises four screens in a row, displaying synchronized content of clips and images across the entire configuration. The video display is part of Tourneau’s new store design, making the process of watch-shopping more inviting and interactive, departing from the traditional "behind the counter" client/sales relationship to a more personalized experience.


The new installation joins another implementation of C-nario Messenger at Tourneau’s Tconcept store on Madison Avenue in New York City. This store includes YCD-based four video walls. The watch retailer also plans to implement YCD’s platform in its store on 57th Street in New York.

“Using sophisticated video displays is part of our effort to modernize the experience of watch purchasing,” said Jason Filiano, IT manager, Tourneau NY. “Our reputation is based on more than 100 years of high quality, excellent service and satisfied customers. Adopting new technologies for our stores is another milestone in providing the best customer experience.”

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N.Debolt says:
Mar-14-2013 09:20 am

The signage with channel
The signage with channel letters is a unique products of 2013 for the customer service deals for incomparable things that they didn't saw from other company.

N.Debolt says:
Mar-14-2013 09:20 am

The signage with channel letters is a unique products of 2013 for the customer service deals for incomparable things that they didn't saw from other company.

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Consumer confidence is high. Is that reflected in your stores’ revenues?

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