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ShopperTrak: Retail sales up 4.5% in July

BY CSA STAFF

Chicago Following three consecutive months of declines, consumer foot traffic was flat for July as the 2010 calendar shift moved July 4 to Sunday, providing another full day of spending on the following Monday as most shoppers took advantage of an extra day off. GAFO sales also performed well for the month as July 4 promotions and hot weather experienced through most of the country boosted spending for seasonal, summer merchandise.

“Our data shows retailers experienced a slight, somewhat unexpected spending uptick in sales and traffic performance in July — a month which is traditionally slower as consumers gear up for the August back-to-school spending rush,” said Bill Martin, co-founder of ShopperTrak.

The weather contributed to this positive performance, according to Martin, as consumers visited various retail locations to purchase summer clothing, driving the Apparel & Accessories segmented store traffic up a strong 6.4% as compared with June.

“We expect August will fare very well as pent-up demand will drive back-to-school shopping, a spending period second only to the November/December holiday season,” Martin said.

ShopperTrak predicted a 1.4% traffic decline with a 3.5% retail sales increase for the back-to-school season.

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Babies’R’Us introduces exclusive line from LittleMissMatched

BY CSA STAFF

WAYNE, N.J. Toys”R”Us Inc. announced that it has paired up with LittleMissMatched to bring an exclusive assortment of baby apparel, accessories, bedding, room decor and nursery furniture to Babies”R”Us stores nationwide.

“LittleMissMatched is one of the most innovative kids’ brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies”R”Us,” said Karen Dodge, chief merchandising officer for Toys”R”Us. “This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies”R”Us stores.”

Ranging in price from $7.99 to $24.99, LittleMissMatched baby apparel and accessories feature a variety of styles, from classic prints to deco-modern patterns in fabrics such as baby-soft cotton, the company reported. The bedding and furniture line will feature safari-, monkey- and super-star themed designs as well as cribs, changing tables and dressers with interchangeable slats.

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Macy’s, Fox Consumer Products ink ‘Glee’-ful deal

BY CSA STAFF

CENTURY CITY, Calif. Twentieth Century Fox Consumer Products and Macy’s have announced the launch of their exclusive “Glee” apparel line.

The apparel line is manufactured by Awake Inc. amd features fashion apparel including t-shirts, fashion tops and hoodies priced from $19.99 to $34.99. The line will be available at all Macy’s stores on Aug. 15.  

“In just a short period of time, ‘Glee’ has inspired millions of fans,” said Martine Reardon, EVP marketing for Macy’s.  “It is our goal to extend that excitement to the Macy’s customer with the products we’ll be showcasing in our stores. There’s something so refreshing about ‘Glee,’ and we are committed to channeling that into exclusive fashion merchandise that will impassion ‘Glee’ fans across the country.” 

According to the companies, the Glee apparel program will be supported through a multi-platform advertising campaign including key placement in Macy’s Back-to-School direct mail, e-mail and social networking.  Glee will also launch through the juniors section on Macy’s.com on Sept. 14 featuring the apparel along with Glee-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries and more, the companies reported. 

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