FINANCE

ShopperTrak: Revised seasonal retail sales expected to increase 4.0%

BY CSA STAFF

Chicago — A better-than-expected retail performance in November should positively impact the holiday shopping season, according to ShopperTrak, prompting the company to revise its holiday season forecast upward.

According to ShopperTrak’s Retail Sales Estimate (NRSE), sales during the upcoming holiday shopping season (Nov./Dec.) are now expected to increase 4.0% versus last year (up from the 3.2% most recently anticipated), while the company’s Retail Traffic Index (SRTI) is forecasting a 1.8% traffic increase for the same period (an increase over the 1.0% rise recently reported).

Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence on shopper movement and sales statistics.

The ShopperTrak Retail Traffic Index measures traffic across five separate retail segments including total U.S. retailing.

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Survey reveals top apparel store picks

BY CSA STAFF

According to a new survey from customer intelligence firm, Market Force Information, The Children’s Place is consumers’ top pick for young children’s (10 and younger) apparel when the votes are indexed for the number of stores. The Children’s Place earned 17% of the votes, while Gymboree ranked second (13%), and Kohl’s and Carter’s tied for third with 12%. For children 11 and older, Aeropostale was ranked favorite retailer with 17% of the votes, followed closely by Kohl’s (16%) and then Old Navy (10%).

All of the survey participants indicated that they made a clothing or accessory purchase over the past three months. Within that timeframe, more than half (53%) said they shopped for clothing three or more times, with one-quarter of them opening their wallets to fashion retailers six or more times. The remainder (47%) shopped for clothing one or two times.

Fifty-eight percent of survey participants reported shopping for children’s clothing in the past three months. Twenty-one percent shopped for children 11 and older, while 37% shopped for children 10 and younger. However, shopping for children’s clothing seems to take up a larger percentage of parental budgets than these figures suggest, as only one in two of all respondents reported having children living at home.

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Kmart, Sears launch in-store concept for healthcare fashions

BY CSA STAFF

QUINCY, Mass. – Retailer Work ‘N Gear announced that it has teamed up with Sears and Kmart to launch America’s first "store-within-a store" concept for healthcare fashions in select locations in six markets.

Called "Scrubology", the retail concept feature approximately 600 to 1,500 sq. ft. of space within Sears and Kmart stores, dedicated to the uniform needs of professionals who work as doctors, nurses, veterinarians, lab technicians and more.

The Scrubology store is located near the women’s fashions department in select Sears and Kmart stores. Scrubology has its own unique signs and displays, featuring basic, value-priced scrubs as well as healthcare wear from popular brands such as Grey’s Anatomy, Koi and Cherokee.

"Sears Holdings is very pleased and excited to introduce the Scrubology Shop in Sears and Kmart stores. This venture with Work ‘N Gear and the development of this unique ‘store in a store’ concept allows us to offer a truly specialized assortment to this important customer segment," said Dave Schuvie, VP licensed businesses for Sears Holdings.

According to the companies, it is anticipated that more Scrubology locations will launch at select Sears and Kmart locations in 2011.

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