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ShopperTrak ups holiday forecast on early traffic

BY CSA STAFF

Chicago — Better-than-expected response to early sales promotions mixed with relatively mild weather throughout the country are already driving holiday traffic to malls and retail outlets have caused ShopperTrak to up its 2010 holiday forecast.

According to the company’s Retail Sales Estimate (NRSE), sales during the upcoming holiday shopping season are now expected to increase 3.2% this year (up from the 2.9% originally anticipated). Meanwhile, ShopperTrak’s Retail Traffic Index is forecasting a 1.0% traffic increase for the same period (a substantial rise from the previously expected 0.1% decline).

In analyzing the top-performing traffic and sales days of the holiday shopping season since 2003, ShopperTrak predicts Black Friday (Nov. 26), Thursday, Dec. 23 and Super Saturday, or the Saturday before Christmas, (Dec. 18) will be the strongest sales days. The company also reports Black Friday will post the strongest daily foot traffic, followed by Super Saturday and Saturday, Dec. 11.

According to ShopperTrak, the 2010 calendar shift could strongly influence season performance this year as Christmas falls on a Saturday, meaning retailers lose a critical selling period late in the season. Conversely, the annually strong day after Christmas now falls on a Sunday, which history suggests will attract bigger sales and more customers than the regular Sunday between Christmas and New Year’s.

“Although retailers are losing a Saturday this year, the day after Christmas provides an enormous selling opportunity and retailers who plan promotions and store operations wisely on this day will undoubtedly have a leg up this season,” said Bill Martin, co-founder of ShopperTrak.

The NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence.

The ShopperTrak Retail Traffic Index measures traffic across five separate retail segments including total U.S. retailing.

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S.Jacquie says:
Apr-08-2013 07:13 am

well yeah i think earn more money in holidays because in holidays lots of visitors comes their. Rancho Santa Margarita Locksmith

S.Jacquie says:
Apr-08-2013 07:13 am

well yeah i think earn more money in holidays because in holidays lots of visitors comes their. Rancho Santa Margarita Locksmith

B.Hafa says:
Mar-18-2013 07:24 am

Can you predict something about the Strasbourg Easter mass? I have heard many of my friends talking about this event. I was wondering if you could offer any advice. Thanks.

B.Hafa says:
Mar-18-2013 07:24 am

Can you predict something about the Strasbourg Easter mass? I have heard many of my friends talking about this event. I was wondering if you could offer any advice. Thanks.

M.Johnson says:
Mar-11-2013 11:52 am

What is your prediction on food Ireland companies? Will they get more customers for the holiday season? I would really like to hear what you have to say about this.

M.Johnson says:
Mar-11-2013 11:52 am

What is your prediction on food Ireland companies? Will they get more customers for the holiday season? I would really like to hear what you have to say about this.

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Gift-card sales expected to rise this holiday season

BY CSA STAFF

Washington, D.C. — After going head-to-head with discounted holiday gifts such as luxury cashmere sweaters and appliances last year, gift cards are expected to emerge as winners this holiday season. According to NRF’s 2010 Gift Card Consumer Intentions and Actions survey, conducted by BIGresearch, Americans will spend an average of $145.61 on gift cards, up from $139.91 last year. Total gift-card spending is expected to reach $24.78 billion.

“This holiday season we expect Americans to gravitate toward both sale and non-sale items, including gift cards, which in recent years have been passed up for heavily discounted merchandise,” said NRF president and CEO Matthew Shay. “With people focusing less on price and more on value this holiday season, Americans may choose to buy gift cards due to their convenience and popularity among gift recipients.”

Not only will more people purchase gift cards this holiday season, but the average amount spent on each card will increase as well ($41.48 versus $39.80 last year). According to the survey, 77.3% of shoppers will buy at least one gift card.

Most shoppers say they will give their friends or family members a gift card to a department store (39.2%) or restaurant (33.4%), but others will consider book stores (23.7%), electronics stores (19.0%), entertainment venues such as the movies (14.1%) and even coffee shops (13.9%).

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Dollar Tree completes acquisition of Canada’s Dollar Giant Store

BY CSA STAFF

Chesapeake, Va. — Dollar Tree announced that it has completed its purchase of the assets of Dollar Giant Store Ltd, which is based in Vancouver, B.C. The purchase is Dollar Tree’s first expansion of its retail operations outside of the United States.

Dollar Giant stores offer a wide assortment of quality general merchandise, contemporary seasonal goods and everyday consumables, all priced at $1.25 (CAD) or less. The stores average 9,000 sq. ft. and operate in British Columbia, Ontario, Alberta and Saskatchewan.

Under the terms of the agreement, Dollar Tree acquired 86 Dollar Giant stores including substantially all assets, inventory, leasehold rights and intellectual property for approximately $52 million in cash, plus the assumption of certain liabilities.

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