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Shopping comes to the twittisphere

BY CSA STAFF

NEW YORK— American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

The partnership enables American Express cardmembers to sync eligible cards with Twitter, giving them the ability to use special #hashtags to buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.

The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products goes on sale Wednesday, Feb. 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as "favorites" on the @AmericanExpress Twitter page. Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter.

"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter’s platform to bring value to Cardmembers and merchants," said Leslie Berland, SVP digital partnerships and development at American Express. "Now, we’re leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what’s possible in the world of social commerce."

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CVS names head of digital initiatives

BY CSA STAFF

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of former Staples executive Brian Tilzer as SVP chief digital officer.

In his new role, Tilzer will develop and lead teams driving CVS Caremark’s company-wide digital innovation efforts and will focus on connecting current and future digital initiatives.

Tilzer has more than 20 years of experience in strategic business development, operations and information technology, with a deep concentration in corporate and e-commerce strategy. Prior to joining CVS Caremark, he was the SVP of global e-commerce with Staples, where he developed and led several multi-channel digital innovation strategies.

"We know that digital tools — such as mobile, social media and other online platforms — are a convenient and easy way for our customers to manage their health and access our products," stated Helena Foulkes, EVP and chief health care strategy and marketing officer of CVS Caremark. "Brian has a proven track record of developing innovative strategies that build business and enhance customer service. I am confident that his experience with digital innovation will help us engage with our customers even more, helping them on their path to better health."

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Top CPG brands earn product awards

BY CSA STAFF

NEW YORK— Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories. Chosen by 50,000 consumers, Product of the Year USA will honor the nation’s most innovative consumer packaged goods of 2013 at its fifth annual Awards Ceremony, taking place at the Edison Ballroom in New York City on Tuesday, Feb. 12. Special guest host Wendy Williams will serve as Master of Ceremonies alongside Chicago’s top improv comedians, Kate James and Greg Mills.

"Every year, new products are introduced into the marketplace and shoppers spend an extraordinary amount of time analyzing prices and features," said Colleen Kelly, managing director, Product of the Year USA. "No other award out there looks at products the way we do, and our goal is to make it easier for consumers to choose the best of the best. Now in our 5th year in the United States and 26th year worldwide, the Product of the Year seal has proven to make brands stand out in the marketplace."

Hosted in 32 countries, Product of the Year is the world’s largest consumer-voted program that recognizes innovation and honors the most cutting-edge, must-have consumer packaged goods in the market. Recipients of the award are chosen by 50,000 consumers nationwide in collaboration with TNS, the world’s largest custom research agency to determine the winners.

2013 Product of the Year winners are listed below in their respective categories:

Skin Care – Abreva® Conceal – GlaxoSmithKline Consumer Healthcare

Pet Care – Adams™ Smart Shield™ Applicator – Central Garden and Pet

Laundry Packs – All® Mighty Pacs – Sun Products Corporation

Oral Care – Aquafresh® Extreme Clean Pure Breath Action Paste – GlaxoSmithKline Consumer Healthcare

Paper Towel – Brawny® Paper Towels – Georgia-Pacific

Personal Hygiene – Dial® Triple Moisture Body Wash – The Dial Corporation, A Henkel Company

Tableware – Dixie® Ultra – Georgia-Pacific

Fruit Products – DOLE® Frozen Fruit Single-serve Cups – Dole Packaged Foods

Vegetable – Farmer’s Garden by Vlasic – Pinnacle Foods

Home Care – Finish Quantum with New Power Gel – Reckitt Benckiser

Children’s Products – Goodnights Disposable Bed Mats – Kimberly Clark Corporation

Frozen Vegetables – Green Giant Seasoned Steamers – General Mills

Frozen Entrees – Healthy Choice Baked Entrees – ConAgra Foods

Frozen Smoothie – DOLE® Fruit Smoothie Shakers – Dole Packaged Foods

Mouthwash – LISTERINE® ULTRACLEAN Antiseptic Mouthwash – Johnson & Johnson McNEIL PPC, Inc

Snacks – M&M’s Brand Snack Mix – Mars Chocolate North America, LLC

Natural Sleep Aid – MidNight for Menopause – Meda Pharmaceuticals

Candy – Nestle Crunch Girl Scout Candy Bars – Nestle USA

Insect Repellent – OFF!® Bug Control Backyard Pretreat – SC Johnson

Feminine Wellness – Poise Wellness Line – Kimberly Clark Corporation

Breakfast – Quaker Real Medleys Oatmeal – PepsiCo

Bath Tissue – Quilted Northern Ultra Plush – Georgia-Pacific

Stain Removal – Resolve All-Stains – Reckitt Benckiser

Energy Drink – SK Energy Shots – SK Energy

Home Appliance – SodaStream Revolution Home Soda Maker – SodaStream USA

Liquid Laundry – Surf Liquid Laundry Detergent – Sun Products Corporation

OTC Relief – TUMS® Freshers – GlaxoSmithKline Consumer Healthcare

Beginning in March of 2013, consumers nationwide will be able to recognize the winners of innovation on overcrowded supermarket shelves by looking for the honorary red "Product of the Year" seal, which can be found on packaging, advertising and in-store displays.

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