Amazon’s grocery pickup concept finally opens — for Prime members only
Amazon’s latest grocery initiative is now up and running for customers.
AmazonFresh Pickup, the online grocer’s drive-by grocery delivery service, allows Amazon Prime members to order groceries online and pick them up in as little as 15 minutes. The concept launched in March, with two locations in Seattle. Initially in a beta mode, the service was available only to Amazon employees. But as of May 25, it is now open also to Amazon Prime members in the general public.
Here’s how the service works: Shoppers order online from AmazonFresh’s selection, which features “thousands of grocery items available at low prices — including high-quality meats, fresh produce, bread, dairy, household essentials and more,” according to the company’s website.
Shoppers can reserve a pick-up time — in some cases, as early as 15 minutes after ordering — and drive to their selected location where they can opt for one of two pickup options. Shoppers that pull into a dedicated parking space will have groceries delivered and loaded into their car by an Amazon employee. Shoppers can also pick up orders in a dedicated reception room, the website reported.
Amazon has also taken measures to drive customer engagement during each visit. Integrating technology that automatically recognizes vehicle license plate numbers will serve as an automatic check-in, identifying shoppers upon their future arrivals, and signaling employees to bring orders out. The service can be disabled from Amazon’s website, according to AmazonFresh Pickup FAQ page.
Unlike its AmazonFresh grocery service, the company’s AmazonFresh Pickup is free and exclusive to Amazon Prime members. The retailer’s AmazonFresh delivery service costs $14.99 per month. There is no minimum order.
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Warby Parker offers at-home eye exam — via app
Warby Parker is taking self-service to a new level.
The eyewear retailer built its brand on enabling online shoppers to create their ideal pair of specs. Now the company is further extending its self-service options with an app that lets shoppers take a vision test at home.
Called Prescription Check, the mobile-based refraction service enables users to administer an exam that reviews their vision status directly through their mobile device or computer. The 20-minute test requires a credit card (purely for measuring — not tendering — purposes), 12 ft. of space and a computer.
Here’s how it works: While wearing their current Warby Parker glasses, the app guides then through a series of steps to assess whether the customer’s vision has changed since their last doctor visit. Results are reviewed remotely by an eye doctor, according to the retailer.
If there is no change, the doctor can write a new prescription and deliver it via the app. If it has changed, the doctor will request the patient book a comprehensive eye exam.
Prescription Check is currently available to customers between 18 and 40 years old who wear Warby Parker glasses, and who reside in California, New York, Florida and Virginia. For now, the service is free. The retailer is already planning on expanding the program to more states in the near future, Warby Parker said.
According to the company’s website, the retailer continues updating its technology, suggesting that the service could be expanded to a wider range of shoppers, including those who may not be regular Warby Parker shoppers.
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