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Shops at Legacy launches personal shopping app

BY CSA STAFF

Plano, Texas — Inland Western, based in Oak Brook, Ill., said that its Shops at Legacy, in Plano, Texas, has partnered with Smart Choice to launch a mobile personal shopping assistant app. The new app features product information, a customizable shopping experience and a “Men’s Corner,” which includes drink specials, sports game listings and gift ideas.

The app showcases The Shops’ boutiques and restaurants by offering a highly visual, shopper-centric mobile tool that will function as a personal shopper. The app is designed to showcase each establishment through images of each location, as well as provide merchant categories and information. Participating retailers can provide consumers with real-time announcements, sales, coupons and other opportunities and information.

“The Shops is a unique center, and we wanted our app to reflect our distinctive brand,” said Andrea Taylor, marketing director for The Shops. “Customers using the app can discover the latest hotspots and snag amazing deals from their favorite stores and restaurants at The Shops.”

Each retailer can provide instant updates in the “Psst” section to promote real-time deals — everything from drink specials at local restaurants to discounts when a customer shows a smartphone at a center boutique.

“While typically shopping is all about the women, the ‘Men’s Corner’ was created to target our male customer,” said Taylor. “As the popularity of this part of the site increases, The Shops will host exclusive events and promote them on the Men’s Corner.”

“Save and Share” is another unique feature where users can snap a photo of a product and quickly share it. Additionally, they can share information about the shop, product and price.

The Shops at Legacy, located at Dallas N. Tollway and Legacy Drive in Plano, is a mixed-use open-air urban center featuring Urban Outfitters, Bob’s Steak & Chop House, Angelika Theatre, Blinc, and Jasper’s Gourmet Backyard Cuisine, among others.

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SC Johnson hopes to wipe away waste with Windex refills

BY CSA STAFF

RACINE, Wis.— SC Johnson has introduced Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle.

According to SC Johnson, data shows U.S. consumers are not keen on refilling their household cleaning bottles and is hoping the launch of Windex Mini will help the company understand why that is the case.

“By conservative estimates, a flexible pouch saves six times as much plastic waste that goes into a landfill compared to a traditional bottle,” said Fisk Johnson, Chairman and CEO of SC Johnson. “Refilling with a concentrate is an example of a very small behavior change that could make a real difference in minimizing waste. But many people don’t want the inconvenience. We want to crack the code and figure out what it would take to make concentrated refills an accepted – even demanded – choice.”

The productis being sold directly by SC Johnson at www.scjgreenerchoices.com in three-packs of “snip ‘n’ pour” pouches.

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Sam’s Club highlights wellness in latest giving campaign

BY CSA STAFF

BENTONVILLE, Ark. — Sam’s Club is highlighting health-and-wellness issues through its latest campaign, and has pledged to donate up to $2 million to four nonprofits.

The retailer’s 2011 Giving Made Simple campaign allows Sam’s Club members and associates to direct a portion of the company’s donations to four health-related nonprofit organizations: Alliance for a Healthier Generation, OASIS, Sesame Street and The Y.

Members and associates can vote in clubs July 9 and 10, and online every day beginning Monday at SamsClub.com/GivingMadeSimple and on Facebook through Aug. 1. Each member and associate vote adds $5 to the amount that a designated participating organization receives, allowing the nonprofits to receive a minimum of $50,000 and up to $500,000 each, Sam’s Club said.

"This year, we are focusing our annual Giving Made Simple campaign on health and wellness and prevention of chronic disease, which we know is a top concern for everyone," Sam’s Club health-and-wellness SVP Jill Turner-Mitchael said. "We are proud that we can direct our philanthropy to make communities healthier and combine our giving with business initiatives, such as $4 generic prescriptions, free monthly health screenings in clubs, health management programs and more."

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