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Shopzilla acquires Connexity to enhance audience-buying unit

BY Marianne Wilson

New York — Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.

“Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it’s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,” said Bill Glass, CEO of Shopzilla. “We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types — retailers, brands, and manufacturers. This capacity, combined with Connexity’s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.”

Shopzilla and Connexity have been partnering for the past year. Shopzilla expects to fully integrate Connexity’s platform into the Aisle A division in the next few months.

According to the company, Aisle A will help to identify, reach and convert high value consumers through an audience-centric programmatic solution. The Aisle A audiences, referred to as “Aisles,” will be available exclusively through the platform and the team will be rolling out a new suite of audience centric products in the coming months, including the ability to reach multiple devices in the household with bridged multiscreen targeting.

Aisle A, the audience activation division of Shopzilla, specializes in leveraging the power of shopping to create value for brands, manufacturers and retailers. It is powered by proprietary data and premium retail inventory collected from Shopzilla’s portfolio of shopping websites and a premium partner network. Aisle A is headquartered in Los Angeles with regional offices in New York, Chicago and London.

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REAL ESTATE

Nordstrom Rack to open in Reno, Nev.

BY Marianne Wilson

Seattle — Nordstrom announced plans to open a Nordstrom Rack at Redfield Promenade in Reno, Nev.

The store is scheduled to open in spring 2015. Redfield Promenade is owned and operated by Kimco Realty Corp.

"We’re thrilled to bring a Nordstrom Rack to the Reno community," said Geevy Thomas, president of Nordstrom Rack. "This central retail location at Redfield Promenade is a good fit for us and we look forward to offering customers access to fashion at great prices when we open our doors next year."

The new Nordstrom Rack will be located at Redfield Promenade, a 147,000-sq-.ft. shopping center, which sits in the densest retail area of Reno.

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News

Instant mobile e-gift cards? There’s an app for that

BY CSA STAFF

The new Wonder e-gift card app from Wonder Technologies is available free in the iTunes App store. Wonder allows consumers to instantly deliver e-gifts from participating retailers to anyone with an email address or mobile phone number.

The user links the app to a credit card via the app itself or Wonder website, and can select an amount and also include a personalized message. The recipient can accept the gift and send a thank you note immediately from their smartphone or computer. The Wonder e-gift card never expires. Once accepted, the recipient can redeem the gift when they want. Balances are visible on the app, and GPS reminders tell recipients when they are nearby the merchant for redemption.

Other features include the ability to browse a friend’s favorites, select from curated picks, and group gifting. The cards are securely stored in the cloud. Wonder can redeem e-gifts using existing payment systems, enabling retailers of all sizes to participate and have access to advanced market data. Wonder targets brick-and-mortar businesses in the restaurant, health & beauty, activity & events, shopping, and hospitality categories

“Wonder connects gift card buyers and recipients in a more thoughtful and meaningful way and offers the best redemption experience by simply swiping your credit card,” said Gerry Goldstein, CEO and co-founder of Wonder Technologies. “Only with Wonder can consumers conveniently give e-gift cards from any merchant in the U.S., whether it’s a favorite local boutique or a national brand.”

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