Shopzilla acquires Connexity
Shopzilla, a leading source for connecting buyers and sellers online, has acquired Connexity, a pioneer in the programmatic media buying and optimization space.
“Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it’s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,” said Bill Glass, CEO of Shopzilla. “We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types — retailers, brands, and manufacturers. This capacity, combined with Connexity’s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.”
Shopzilla and Connexity have been partnering for the past year. Shopzilla expects to fully integrate Connexity’s platform into the Aisle A division in the next few months. The entire Connexity team, including its co-founder and CEO, Dave Gross, will be joining the Aisle A team.
According to the company, Aisle A will help to identify, reach and convert high value consumers through an audience-centric programmatic solution. The Aisle A audiences, referred to as “Aisles,” will be available exclusively through the platform and the team will be rolling out a new suite of audience centric products in the coming months, including the ability to reach multiple devices in the household with bridged multiscreen targeting.
Aisle A, the audience activation division of Shopzilla, specializes in leveraging the power of shopping to create value for brands, manufacturers and retailers. It is powered by proprietary data and premium retail inventory collected from Shopzilla’s portfolio of shopping websites and a premium partner network. Aisle A is headquartered in Los Angeles with regional offices in New York, Chicago and London.
Walgreens to showcase net zero-energy store at CSA’s SPECS conference
New York — Walgreens will provide a first-hand look at its net zero-energy store during Chain Store Age’s 50th annual SPECS Conference, which will be held March 9 -12, in Grapevine, Texas.
Walgreens manager of sustainability Jamie Meyers, along with design engineer Jason Robbins, will present a real-time update on the innovative, first-of-its-kind store, which is designed to produce energy equal to or greater than it consumes. For more details, and to register for SPECS, go to specsshow.com.
Jockey Bra, Schaumburg, Ill.
A new concept from Jockey International, Jockey Bra offers shoppers an innovative shopping experience. The 1,170-sq.-ft. store, at Woodfield Mall, showcases Jockey’s revolutionary “volumetric” fitting system, which is designed to eliminate the frustrations associated with traditional bra shopping.
The space, designed by JGA, is welcoming and luxurious, enhanced by the underlying richness of the featured materials. Print graphics, digital screens and tablets and other elements, including a consultative selling bar, are featured extensively throughout the store, helping educating consumers about Jockey’s new fitting method.
Photo: Skies Fall, Racine, Wis.
Design: JGA, Southfield, Mich.