CitySports
ECOMMERCE

Shuttered sporting goods retailer back in business

BY Marianne Wilson

The game is back on at City Sports Inc.

In 2015, the Boston-based sporting goods retailer filed for bankruptcy and closed its 26 stores. Shortly afterwards, two Wharton-trained brothers, Brent and Blake Sonnek-Schmelz, bought City Sports' intellectual property rights at a bankruptcy auction for $400,000.

Most recently, the company has begun selling merchandise on its website, reported Boston Business Journal. And it also plans to open stores in large cities including Boston, New York, Philadelphia and Washington, D.C.

According to Boston Business Journal, the company said, "Our focus on serving the urban athlete remains as strong as it was in 1983 when two friends opened a small store on Massachusetts Ave.”

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FlyingTiger
DESIGN/CONSTRUCTION

Danish discounter touching down in Brooklyn

BY Marianne Wilson

Flying Tiger Copenhagen is expanding its U.S. footprint.

The discounter will open a 2,100-sq.-ft. store at City Point, in downtown Brooklyn, on April 21. The Danish home retailer offers a quirky, ever-changing assortment of product, ranging from home goods to toys to electronics and more, with many created by the company’s in-house design team in Denmark.

"Danish design is immensely popular in the U.S., and Flying Tiger Copenhagen's strength is that we can offer Danish design at surprisingly affordable prices," said Søren Friis, head of North America.

The Brooklyn location is Flying Tiger Copenhagen's fifth store in the United States, all in the New York area. This expansion reflects Flying Tiger Copenhagen's explosive international growth, with two to three store openings worldwide every week. The company, which opened its first store in 1995, in Copenhagen, currently operates a total of 780 stores in 28 countries across Europe, Asia and the U.S.

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Birchbox
FINANCE

Beauty start-up turns profitable

BY CSA STAFF

Birchbox is no longer in the red.

The online subscription beauty retailer has achieved profitability, MediaPost reported, and is returning to television advertising with a spot that speaks to the joy the company’s monthly beauty box brings to its customers.

Founded in 2010, Birchbox had a tough 2016 during which it cut costs and laid off staff. But investments in technology and automation have helped it turn a corner.

Birchbox recently opened its second brick-and-mortar store, in Paris, where it had previously operated several successful pop-ups. (The first Birchbox store opened in 2014, in downtown Manhattan.) France is the brand’s biggest market in Europe.

“Retail has proven to be a powerful element of the Birchbox experience, and our stores helps consumers really understand the Birchbox personality,” Amanda Tolleson, head of marketing, told MediaPost. Customers who shop in our store have a three-times higher lifetime value with us, and our physical presence has helped open the door to working with a number of new brand partners.”

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