MARKETING/SOCIAL MEDIA

Signs of Desperation?

BY CSA STAFF

New York, In a page from an old Kmart playbook, Macy’s said that beginning Dec. 21 at 7 a.m., seven of its stores in the New York metropolitan area, including its flagship store in Manhattan, will be open around the clock until 6 p.m. on Christmas Eve. Meanwhile, the Queens Center Mall location will begin 24-hour operation on Dec. 20. Last year, only the Queens Center store pulled an all-nighter, opening 83 hours straight until Christmas Eve.

Macy’s spokeswoman Orlando Veras said the move had been planned and wasn’t a last-minute attempt to drum up business, according to an AP report.

“We listened to our customers,” he said

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NPD outlines popular houseware purchases

BY CSA STAFF

NEW YORK Stand mixers, waffle irons and slow cookers, topped the list of most “giftable” kitchen electronics this year.

According to The NPD Group, 27.4% of consumers surveyed purchased a stand mixer as a gift, the waffle iron followed at 26.5% and the slow cooker at 24%.

Dinnerware and home textiles were also a popular purchase this year. In the dinnerware category, holiday, Christmas tree and winterberry (in that order) were the most sought after patterns in terms of dollar sales. Popular items, in terms of unit sales, for the home textiles category were cloth napkins sets, dishcloth sets and tablecloths.

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Lowes Foods to offer tickets in stores

BY CSA STAFF

WINSTON SALEM, N.C. Lowes Foods is partnering with Ticketmaster to open 58 Ticketmaster retail ticket center locations in Lowes Foods stores across the state of North Carolina, the companies announced today.

The partnership, according to reports, is the first of its kind for Lowes Foods. The first fifteen Lowes Foods Tickmaster locations are scheduled to open and begin selling tickets on Saturday, Dec. 15 with the remaining locations to follow early 2008.

“Having Ticketmaster outlets in our stores is another great way of providing added convenience for our customers,” said Gary Watson, vp of business support for Lowes Foods. “Many of our customers enjoy going to events at local venues. This way, they can easily purchase tickets when they are at Lowes Foods without having to make an additional special trip.”

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