Silver Jeans Co. to open ‘loft’ format at La Plaza Mall, McAllen, Texas
Winnipeg, Manitoba — Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.
"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co., which operates several stores in the United States and also sells its good through department stores and specialty stores. “We’ve created an environment that has a comfortable modern feeling but also lets our guests know that we’re a historic brand with a rich 92-year history."
The 1,536-sq.-ft. store at La Plaza Mall is designed to provide consumers with a unique and creative denim experience, with personalized service catering to customers’ specific fit needs. With its sliding loft doors, hanging hammock and eclectic mix of chairs, the space has a playful and fun feel. The rustic wood paneling, craftsman style denim bar and vintage Western Glove Works factory photos reflect the Silver Jeans Co. brand heritage. (Silver Jeans Co. is a division of Western Glove Works.)
The loft will feature the latest in digital technology with an innovative mobile point of sale system. A 6-ft. media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co. campaign photo shoots.
Cache names new CFO
New York — Cache Inc. announced that Anthony DiPippa (“Tony”) will join the company as executive VP, CFO, on Aug. 7. He succeeds Margaret Feeney (“Maggie”), who has resigned from Cache, effective Aug. 1.
DiPippa most recently was CFO of W. B. Mason, a $1.2 billion office products and furniture company.
New social media platform opens Amazon aStore
ATLANTA, Ga. — Vir2o, a new social media platform by East Coast Diversified Corporation, has announced that its online, interactive e-commerce engine is open for business and powered by Amazon.
Members of the aStore will be able to browse through a wide range of products and shop online with friends in their network in real time, thanks to ECDC’s nVite technology. ECDC’s proprietary nVite technology also lets Vir2o members watch movies together and share photos in real time.
"Launching our Amazon aStore is the latest step in fulfilling Vir2o’s promise of ending the loneliness of social media and creating a network that lets members share experiences with friends and family without forgoing privacy," said Kayode Aladesuyi, chairman and CEO of East Coast Diversified Corp.
ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications.