MARKETING/SOCIAL MEDIA

Silver Jeans Co. taps YCD Multimedia for new store concept

BY Marianne Wilson

New York — YCD Multimedia, a provider of smart digital signage solutions, announced that Silver Jeans Co. has installed YCD’s content management system (YCD|CMS) as the engine behind a new in-store concept.

The new format uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans’ story. The concept debuted at The Woodlands Mall in Woodlands, Texas, is the first of several locations marking Silver Jeans’ transition to exclusive brick-and-mortar retail.

All content management strategy and services are planned and controlled by ScreenPlay Entertainment.

‪The 1,536-sq.-ft. "loft" store highlights the latest collection from Silver Jeans Co. and offers consumers a personalized approach to a full range of the company’s apparel. It has a central sitting area that faces a media wall as the store’s centerpiece, a design layout that will be part of the store architecture at Silver Jeans’ new retail locations.

‪YCD and ScreenPlay partnered to provide the sight and sound for this experience. To provide the media, ScreenPlay crafted a custom program that encompasses music videos, as well as the store’s branded media pieces. The goal was to create an audio visual experience that would give both staff and customers an opportunity to hear music with a “you heard it here first” feel. The challenge was to meld breaking indie rock with timeless classics to create a musical fusion indicative of the Silver Jeans brand.

‪"Music has been an integral part of denim culture and our show celebrates that relationship our way," said Darren James, senior director of retail operations, Silver Jeans Co. "The decision was all about Brand and we believe the indie music scene celebrates our ‘Independent and Free’ brand value. The artistic nature of the video content celebrates the expression of one’s ‘true self.’ ScreenPlay fundamentally understood the sound of our brand on the first pass."


More Marketing News

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

IBM sees strong online holiday for retailers

BY Marianne Wilson

Armonk, N.Y. — Online retailers can expect a strong holiday shopping season. According to the latest IBM Digital Analytics Benchmark data, which analyzes online transactions from more than 800 retailers in the U.S., retail sales were up 16% in October and 11% in the first week of November (Nov. 1-Nov. 7) compared to the same period last year.

Department stores have reason for optimism as online sales are up 110% year-over-year for the first week in November. In addition, mobile shopping continues to surge. The mobile percentage of online sales increased more than 43% year-over-year for the first week of November to 14% of all online sales.

According to the report, shoppers are poised to be on the hunt for bargains, discounts, and retailer coupons, using their favorite apps to cash in on savings. This trend holds true the first week in November, where average order value was down 4%, yet online sales rose 11% over the same week in 2012.

In other findings:

  • Consumers continue to look to their smartphones for retail browsing (19.56% of total online traffic), tablet shoppers (12.10%) are the ones cashing in. Average order value for tablet sales was 14.6% higher than that of smartphones in the first week of November but they converted three times more than smartphone users. Tablet shoppers spent on average $117.97 per order, as compared to $102.99 per order for smartphone shoppers.
  • As consumers continue to explore the shopping potential of social media sites, Facebook and Pinterest rise to the top. Pinterest users had an average order value of $136.17 the first week in November, while Facebook users spent an average of $54.88. But the real story lies in how well these sites convert browsers into buyers – and Facebook wins the conversion competition – converting four times higher than Pinterest shoppers.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Amazon teams up with U.S. Postal Service for Sunday deliveries

BY Marianne Wilson

New York — Amazon is teaming up with the U.S. Postal Service to deliver packages on Sunday, with the service starting this week in the Los Angeles and New York metro areas. The online giant plans to roll out the service to additional markets, including Dallas, Houston, New Orleans, and Phoenix, in 2014.

Amazon Prime members, who receive unlimited, free two-day shipping, are eligible for the service.

“If you’re an Amazon Prime member, you can order a backpack for your child on Friday and be packing it for them Sunday night,” said Dave Clark, Amazon’s VP of worldwide operations and customer service. “We’re excited that now every day is an Amazon delivery day and we know our Prime members, who voraciously shop on Amazon, will love the additional convenience they will experience as part of this new service.”

“As online shopping continues to increase, the Postal Service is very happy to offer shippers like Amazon the option of having packages delivered on Sunday,” said Patrick R. Donahoe, Postmaster General and CEO. “With this new service, the Postal Service is now delivering packages seven days a week in select cities. Customers can expect the same reliable and valued service that the Postal Service currently provides.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...