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Simmons to acquire Comfor-pedic line

BY CSA STAFF

ATLANTA and SEATTLE Simmons Bedding Company announced today that it has signed a purchase agreement to acquire the Comfor-Pedic line of memory foam mattresses and pillows from Comfor Products Inc. The acquisition is expected to close in the next 30 days.

According to a press release from the companies, the acquisition of the Comfor-Pedic line positions Simmons squarely in the middle of a growing market and rounds out the company’s specialty sleep portfolio.

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Trump lends name to Staples furniture

BY CSA STAFF

FRAMINGHAM, Mass. Donald Trump and Staples have announced a licensing agreement, giving Staples the right to use the real estate mogul’s name for a line of office furniture.

The slogan for the new line is: “Your office is no place to skimp on style.” The line will be introduced at a press event in New York City on July 10

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HP appoints new marketing vp

BY CSA STAFF

PALO ALTO, Calif. HP has announced the appointment of Ron Coughlin as senior vp of worldwide marketing for the company’s imaging and printing group, effective July 23.

Coughlin will be based in San Diego and have responsibility for driving the group’s marketing strategy, planning and execution on a global basis across all customer segments and the group’s five business units. This includes responsibility for customer, market and strategic planning, marketing operations, worldwide sales, communications and development of go-to-market assets.

 

 

Coughlin comes to HP from PepsiCo, where he was most recently senior vp and chief marketing officer of the company’s international beverage business.

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