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Simon debuts mobile shopping club

BY CSA STAFF

Indianapolis — Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa’s arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

"SMS has mass reach," said Mikael Thygesen, chief marketing officer of Simon Property Group. "Although smart phones will become more ubiquitous, SMS reaches all of our shoppers who carry a mobile phone. Adding SMS capabilities completes our already robust mobile marketing platform which includes mobile apps and a mobile-friendly website.”

Simon soon plans to allow shoppers to text-in for information (such as mall hours) and will also test location-based SMS messages.

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A.Socolov says:
Jan-21-2013 11:25 am

I guess they were the ones who sent me a SMS about auto donations. I think they had some sort of campaign some months ago and since they have my number in their database. Do you know how it is possible to be taken off from this database? I would really appreciate if you could help me. Thank you!

A.Socolov says:
Jan-21-2013 11:25 am

I guess they were the ones who sent me a SMS about auto donations. I think they had some sort of campaign some months ago and since they have my number in their database. Do you know how it is possible to be taken off from this database? I would really appreciate if you could help me. Thank you!

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J. Crew to be acquired in $3 billion buyout

BY CSA STAFF

New York City — J. Crew Group on Tuesday agreed to be bought by two private-equity firms for about $3 billion. TPG Capital (a former owner of J. Crew) and Los Angeles-based Leonard Green & Partners will pay $43.50 a share in cash, according to a statement from the specialty retailer.

The purchase price is a 16% premium to the stock’s closing price of $37.65 Monday.

"We are in this for the long term and we do what we do day in and day out so we can deliver the best possible products to our customers," Millard ‘Mickey’ Drexler, who will remain J.Crew’s CEO, said in a statement. He added that working with the private equity firms "will enable us to invest in our future growth."

TPG was a previous owner of J. Crew, buying an 88% stake for about $500
million in 1997. The company later went public in 2006.

In other news, Crew said its third-quarter profit fell to $37.8 million, or 58 cents a share, from $43.9 million, or 67 cents a share, a year earlier. Sales rose 4% to $429.3 million, missing expectations. Same-store sales fell 1%.

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Nielsen releases Black Friday spending projections

BY CSA STAFF

SCHAUMBURG, Ill. Consumers shopping this Black Friday will spend in a “mindful manner,” according to a new Nielsen survey.

While 1-in-5 Americans confirmed they will shop on Black Friday, 61% of those surveyed said that they only planned to spend $100 to $500, and 60% of those surveyed will be armed with a shopping list. Other findings included:

  • Of the 19% of Americans planning to shop Black Friday, 10% will be shopping Black Friday for the first time;
  • More than three-quarters (76%) said Nielsen they will be shopping at department stores on Black Friday, while 55% will shop at supercenters/mass merchandiser stores and 52% will shop at electronics stores. Other Black Friday shopping locations include: toy stores (35%), online (23%), and dollar stores (22%); and
  • The top buys on Black Friday will include apparel (64%), electronics (60%) and toys (47%).

“Consumers continue to closely plan their spending in this persistently difficult economic climate and for Black Friday that means shopping lists,” said James Russo,VP global consumer insights at Nielsen. “Consumers are increasingly savvy and know that retailers will continue to offer aggressive promotions as we work our way through this critical retail season.”

Nielsen surveyed more than 1,400 consumers, demographically and geographically representative of the total U.S. population.

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