REAL ESTATE

Simon to expand four Premium Outlet centers

BY Staff Writer

Indianapolis — Simon Property Group announced Tuesday that its Premium Outlets division will expand four of its most productive Premium Outlet properties located in California, Florida, Illinois and Washington.

Construction on these expansions is scheduled to begin in 2012, and total 450,000 sq. ft. of added space.

A 140,000-sq.-ft. expansion is planned for Desert Hills Premium Outlets, Cabazon, Calif., which will bring the center to approximately 640,000 sq. ft. Desert Hills features 130 stores, including such upscale brands as Bottega Veneta, Brunello Cucinelli, Dior, Dolce & Gabbana, Giorgio Armani, Gucci, Jimmy Choo, Prada, Saks Fifth Avenue Off 5th, Salvatore Ferragamo, Tod’s and Tory Burch.

An 80,000-sq.-ft. expansion is planned for Orlando Premium Outlets – Vineland Ave, which will the shopping venue to approximately 630,000 sq. ft. The center features tenants such as Burberry, CH Carolina Herrera, Coach, Cole Haan, DKNY, Dooney & Bourke, Etro, Elie Tahari, Fendi, Giorgio Armani, Hugo Boss, Lacoste, Nike, Polo Ralph Lauren, Roberto Cavalli, Salvatore Ferragamo, Theory, Tod’s, Tommy Hilfiger and Zegna.

Chicago Premium Outlets, located in Aurora, Ill., features Ann Taylor, Banana Republic, Coach, Elie Tahari, Gap Outlet, Giorgio Armani, J.Crew, Kate Spade New York, Kenneth Cole, Lacoste, Nike, Polo Ralph Lauren, Salvatore Ferragamo, Sony, Theory and Vera Bradley among its 120 stores. After the 130,000-sq.-ft. expansion, the center will total approximately 570,000 sq. ft.

Seattle Premium Outlets will expand by 100,000 sq. ft. The center is located on the Tulalip Indian Reservation next to the Tulalip Resort Casino, 35 miles north of downtown Seattle, and after the expansion will total approximately 500,000 sq. ft. Its collection of 120 stores includes Adidas, Ann Taylor, Banana Republic, BCBG Max Azria, Burberry, Calvin Klein, Coach, Cole Haan, DKNY, Elie Tahari, J.Crew, Joe’s Jeans, Kenneth Cole, Lacoste, Nike, Polo Ralph Lauren, Restoration Hardware and Tommy Hilfiger.

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Cabela’s launches iPhone and Android rich apps powered by Digby

BY Staff Writer

Sidney, Neb. — Cabela’s announced Tuesday the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce leader Digby.

Through this initiative, Cabela’s said it is taking a strategic approach to mobile and leveraging the impact and influence it has across all channels to drive traffic, generate sales, enhance loyalty and gain insight on consumer buying behavior.

With Cabela’s iPhone and Android apps, consumers can now use their smartphones to help with their in-store purchase decisions through the apps’ barcode and QR code scanning features. Similarly, Cabela’s will begin shipping its print catalogs with QR codes so customers can scan special offers or select products while using the Cabela’s iPhone or Android app to immediately see the item or offer and buy it directly from their smartphone in as little as 60 seconds.

“We are seeing more and more of our customers pull out their smartphones while in our retail stores to do research and become more educated about our products and services,” said Mark Thompson, director of e-commerce, Cabela’s. “Through the new Cabela’s iPhone and Android rich app, we are creating a deeper and more engaging relationship with our customers, driving sales, increasing loyalty and learning ways to serve them better.”

The iPhone and Android apps also include key features such as rich product photographs, complete product descriptions, customer-submitted product ratings and reviews, shop by category including the “Bargain Cave,” store locator, access to the Cabela’s Club loyalty program and a complete site search.

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Verizon Wireless to install AmEx payment app on phones

BY Staff Writer

New York City — A Monday report by the Associated Press said that Verizon Wireless will install apps for American Express Co.’s new online payment service, Serve, on its phones and tablets.

Terms of the agreement between Verizon Wireless and American Express have not been revealed. Verizon’s Serve online payment service is based on pre-funded accounts, and it enables online transactions without entering a credit card number.

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