MARKETING/SOCIAL MEDIA

Simon partners with Glamour and GQ for omnichannel promo

BY Dan Berthiaume

Indianapolis – Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines. Kicking off in Glamour’s and GQ’s September issues with a nine-page custom-shot Simon Lookbook insert, the program extends online with significant presence on Glamour’s and GQ‘s digital properties, including his-and-hers videos, which provide an in-depth look into how to wear fall’s trends.

The program’s social component encourages readers to send a photo of their favorite fall looks using the hashtags #foundatsimon and #gqglamourcontestentry for the opportunity to win a $2,500 shopping spree at a Simon center.

Starting in September, the Lookbook Live Event Series will bring the program’s print and digital assets to 11 Simon centers across the U.S. This interactive trend showcase, hosted by style pros from Glamour and GQ, will offer personal one-on-one styling sessions, beauty how-to lessons, social media challenges and giveaways.

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MARKETING/SOCIAL MEDIA

Poshmark launches social merchandising engine

BY Dan Berthiaume

Menlo Park, Calif. – Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app. With PoshMatch, each shopper is greeted with their own real-time storefront built from their personal fashion shopping network and their style preferences.

The social merchandising engine constantly learns from the shopper to match them with new closets, merchandise and stylists. A new "Shop My Shares" tab allows users to browse and shop the items customers are personally styling from other closets. A dynamic, personalized shopping feed constantly updates to reflect what shoppers and their networks are styling, following and liking, alongside items that match the user’s unique style graph

Other features include real-time price drop notifications, real-time matching of social follows to brand preferences, and an "About Me" section in user profiles that showcases their changing brand affinities based on their style graph.

"The future of shopping is being built around social networks that foster relationships beyond buying and selling, where women have a platform to express their individual style, browse and help each other discover fashion together," said Manish Chandra, CEO and founder of Poshmark. "By measuring shoppers’ preferences in real time and connecting them to fashion they desire and women just like them, Poshmark is building the social shopping destination of the future for millions of women across the country."

Poshmark’s PoshMatch is now available within the latest update to the app and available to download for iOS. Poshmark plans to upgrade its Android App and its website with the new PoshMatch features in the near future.

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News

Luby’s expands EyeQ store insights system

BY Dan Berthiaume

Houston – Luby’s, operator of the Luby’s and Fuddruckers casual dining brands, is expanding its use of the EyeQinsights system. The EyeQ solution learns about in-store shoppers and uses customer activity, demographics and preferences to enable retailers to instantly customize each shopper’s experience.

EyeQ does this through interactive touch-screen displays throughout the store that sense customer demographics and location while they shop. This helps retailers and brands better understand customer characteristics and preferences to respond in a way that is engaging, insightful, and productive for both the shopper and retailer.

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