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Simon Property taps Zoomingo app for holiday promotions

BY Marianne Wilson

Seattle — Zoomingo, the personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, announced an agreement with Simon Property Group, the largest mall operator in the U.S., to market the Zoomingo app for the upcoming 2013 holiday shopping season.

Beginning in November, Simon will promote the Zoomingo app in key California and Washington markets. Simon shoppers in these markets will be alerted to retailers’ sales and deals so they can save more and stretch their holiday budgets further. In addition to the savings, shoppers can also earn bonus Zoomingo ZPoints, which are redeemable for gift cards, for visiting these properties along with surprise gifts from stores within the mall.

“Working with Zoomingo furthers an overall strategy to broaden our consumer reach beyond our proprietary digital channels and drive incremental traffic to our centers,” said Mikael Thygesen, CMO at Simon Property Group. “With its comprehensive sale listings and unique personalization technology, Zoomingo helps shoppers save at their favorite shops throughout the mall.”


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Leslie’s Poolmart acquires pool supplies web retailer

BY Marianne Wilson

Phoenix — Leslie’s Poolmart announced it has acquired the assets of Pool Supply World, one of the nation’s premier Internet retailers of swimming pool supplies.

As a separate division of Leslie’s Pool Supplies, the acquired business will continue to operate as Pool Supply World with its distinct brand and website. Mark Krueger, CEO of Pool Supply World, will continue to lead the business.

"This acquisition will be a great fit with Leslie’s as we continue to deploy technology to grow our e-commerce and omni-channel initiatives for many years to come," says Larry Hayward, chairman and CEO of Leslie’s Poolmart.

The transaction closed on Oct. 28.

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Retailers lag in omnichannel as holiday hiring grows

BY CSA STAFF

Shoppers continue to integrate digital devices into their lives and crave an equally integrated experience from retailers, but satisfying this heightened set of ominchannel expectation remains a work in progress for most retailers.

Few retailers have a well-defined omnichannel strategy with most professing to be in the development phase, according to a global consulting firm Hay Group. This rather worrisome insight was among the key findings in global consuling firm Hay Group’s 7th annual holiday hiring survey.

“Customers are increasingly demanding a seamless shopping experience across the web, in store catalogues and at brick-and-mortar locations,” said Maryam Morse, the firm’s national practice leader for retail. “Retailers that have an omnichannel strategy in place this holiday season will have a distinct competitive advantage to those that are still working very hard to catch up.”

According to the Hay Group survey, only 14% of retailers reported having an omnichannel strategy in place while 64% characterized their strategy as, “still in progress.”

“The biggest surprise of this year’s study is that only 14% of companies have an omnichannel strategy that has been communicated to the organization,” said Morse. “Every one of our clients is working on positioning themselves in the emerging omnichannel marketplace. This reflects the fact that many retailers are not as far along as they want to be.”

While study’s omnichannel insights are interesting, the primary focus of the annual survey is to get a read on retailer’s holiday hiring intentions. In that regard, respondents to Hay Group’s study confirmed what early estimates regarding consumer spending intentions showed with nearly 80% of retailers expecting sales to increase. The confidence in the 2013 holiday season is reflected in retailers’ plans for hiring, with 25% of retailers expecting to hire more seasonal workers than they did in 2012 and another 61% planning to hire at about the same level.

“Retailers are planning for a very merry holiday season in 2013,” said Craig Rowley, vp and global practice leader for Hay Group’s Retail practice. “Even so, there is a sense of only cautious optimism in the air, particularly in sectors like apparel and general merchandising that have experienced stagnant sales in recent months. Coming off of a sluggish back-to-school shopping season, retail organizations are keeping a keen eye on the economy and consumer confidence as they head into the 2013 holiday season.”

Increasing seasonal hiring tends to correlate closely with sales, according to Morse.

“Seasonal hiring is typically a strong indicator of holiday sales,” she said. “This is a bit of a self-fulfilling prophecy — as when retailers staff up, sales increase, and when retailers decrease staffing, sales suffer. This is a real-time decision that retailers have to make when it comes to balancing payroll spend with anticipated sales.”

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