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SkinStore uses Coherent Path predictive tool

BY Dan Berthiaume

Gold River, Calif. – Specialty online health- and beauty-care retailer SkinStore is using predictive technology from Coherent Path to help deliver personalized offers that build long-term customer loyalty. The cloud-based Coherent Path solution is designed to enable retailers to understand the trajectory of customer journeys and deliver the products, offers and experiences that drive satisfaction, loyalty and customer lifetime value.

This optimal product mix changes for each buyer, and over time. This lifelong ‘journey’ inspires customers to buy more from the same retailer, and in turn, to try new products, often with greater value. Campaigns can be delivered through any channel – email, Web, mobile, direct mail, and in-store –with Coherent Path’s orientation toward strengthening customer relationships during the long term.

“Our customers value the breadth of products, information and advice available at SkinStore.com,” said Steve Brown, COO of SkinStore. “Coherent Path allows us to better understand each customer’s needs and interests and to deliver the personalized offers and experiences that resonate and build trust. As a result, we see increased customer engagement and revenue from Coherent Path-guided campaigns.”

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Turkeys go digital this Thanksgiving

BY CSA STAFF

The smart home phenomenon is coming to dinner this Thanksgiving and Jennie-O and smart thermometer manufacturer iDevices are bringing the technology.

Leading turkey brand Jennie-O and iDevices have created a promotion designed to increase consumption of turkey and bring greater precision to the art of properly cooking a turkey. The companies this month began offering a $10 off coupon on packages of Jennie-O brand turkey products good toward the purchase of an iDevices’ smart thermometer. The smart device, available at leading retailers, allows cooks to remotely monitor the temperature of meat and eliminate the need to hover over the oven or grill while perfectly cooking turkey to an internal temperature of 165 degrees. When that temperature is reached, users can configure settings in the app to send an alert up to 150 feet away.

“Our latest partnership with iDevices helps us to provide busy cooks the information they need to prepare great-tasting meals for their families and add a new level of convenience to their cooking routine,” said Jen Ehresmann, director of marketing at Jennie-O, a division of Hormel Foods. “An easy-to-use meat thermometer is a simple, hassle-free tool that can help ensure turkey is fully cooked to a delicious 165 degrees each and every time.”

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ECRM adds chief content officer

BY CSA STAFF

Retail trade event organizer Efficient Collaborative Retail Marketing (ECRM) name media veteran Joseph Tarnowski to the newly created position of chief content officer.

Tarnowski will lead the development of ECRM’s content platform to deliver actionable information and insights to retail buyers and suppliers such as original research and insights from ECRM Data, the company’s business intelligence division.

“Joe’s business media background is perfectly aligned with ECRM’s vision of adding a content component to the existing events and digital platform we’ve developed to facilitate the buying process,” said Greg Farrar, CEO of ECRM. “His knowledge of the retail industry and experience in developing unique and compelling content across media platforms will extend our engagement with retail buyers and suppliers year-round.”

Tarnowski was most recently with Deerfield, Ill.-based Stagnito Business Information, where he helped launch and was editor in chief of Progressive Grocer Independent, as well as editor of Progressive Grocer Tech. He also co-created Stagnito’s Connected Consumer Summit, an event focused on digital marketing and analytics for retail and CPG brands.

“ECRM has a wealth of information assets, including the expertise of its staff and its buyer and supplier audience, and its research and data capabilities,” said Tarnowski. “On top of this, it has amazing digital and event platforms with which to deliver this information. I’m excited to join the team and its mission to deliver this valuable content to the industry.”

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