HOT CONCEPTS

Sleep Number

BY CSA STAFF

Sleep Number takes shopping for mattresses and bedding accessories to a new level with its updated store design. The new prototype, which was designed by JGA, Southfield, Mich., replaces the traditional—and bland—sea of mattresses with a modern and interactive environment that elevates the customer journey and positions the product as hero. Sleep Number debuted the new design in Oakbrook Promenade, Oakbrook, Ill., and it has since been rolled out to 74 locations nationwide.

First, a little information about Sleep Number: The company is most famous for its namesake beds, which allow individuals to adjust the firmness and support of the bed with just the touch of a button. Each side of the bed can be adjusted from a zero to 100 setting by using the remote control. The ideal setting is based on individual height, weight, and sleep position as well as desired firmness. The brand offers further personalization through Sleep Number pillows, sheets and other bedding products.

Sleep Number’s new store environment creates an individualized shopping experience that, using high and low technology, reinforces the brand and accentuates its benefits throughout the 3,500-sq.-ft. space. Wall projections give an overview of the Sleep Number concept. A display bed features Sleep Number’s IndividualFit 3-D imaging system, which measures pressure points on the customer’s body as he or she lies on the mattress, explaining how adjusting the sleep number to the ideal provides relief. iPad technology at the foot of the beds is easily accessible for consumer use, with product stories highlighting informational qualities.

In the core of the store, beds and bedding are integrated to showcase the products. High-tech and low-tech sales tools help consumers select their individualized sleep and bedding solutions. Flip-panel graphics and digital touchscreens lay out product benefits.

The store has a strong residential feel, with a subdued, neutral palette that exudes tranquility. Illuminated ceiling panels sweep across the space, creating an ethereal glow.


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R.Toter says:
Feb-21-2013 07:39 am

First, a little information
First, a little information passguide 350-018 about Sleep Number: The company is most famous for its namesake beds, which allow individuals to adjust the firmness and support of the bed with just http://www.passguides.com/350-018.html the touch of a button. Each side of the bed can be adjusted from a zero to 100 setting by using the remote control. passguide 642-642 The ideal setting is based on individual height, weight, and sleep position as well as desired firmness. The brand offers further personalization through Sleep http://www.passguides.com/642-642.html Number pillows, sheets and other bedding products.

R.Toter says:
Feb-21-2013 07:39 am

First, a little information passguide 350-018 about Sleep Number: The company is most famous for its namesake beds, which allow individuals to adjust the firmness and support of the bed with just http://www.passguides.com/350-018.html the touch of a button. Each side of the bed can be adjusted from a zero to 100 setting by using the remote control. passguide 642-642 The ideal setting is based on individual height, weight, and sleep position as well as desired firmness. The brand offers further personalization through Sleep http://www.passguides.com/642-642.html Number pillows, sheets and other bedding products.

M.Gatyrt says:
Feb-13-2013 12:36 pm

The sleep number explained
The sleep number explained for 72 locations makes it easy to access these spots without trouble. Also, the ease of 3D imaging system mentioned helps in fueling up the silent resources. weedphotos

M.Gatyrt says:
Feb-13-2013 12:36 pm

The sleep number explained for 72 locations makes it easy to access these spots without trouble. Also, the ease of 3D imaging system mentioned helps in fueling up the silent resources. weedphotos

Y.Hendriyanto says:
Jan-28-2013 02:09 am

indonesian bank
soft mattress dream of all people. if anyone can not buy. please borrow money to Bank Mandiri Bank Terbaik di Indonesia.

Y.Hendriyanto says:
Jan-28-2013 02:09 am

soft mattress dream of all people. if anyone can not buy. please borrow money to Bank Mandiri Bank Terbaik di Indonesia.

M.Donovan says:
Oct-30-2012 09:25 am

It is an interesting
It is an interesting article... in fact the entire website is very good.

M.Donovan says:
Oct-30-2012 09:25 am

It is an interesting article... in fact the entire website is very good.

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Insights into insights on tap next week

BY CSA STAFF

Cindy Davis, Walmart’s EVP global customer insights and analytics, is set to headline the second annual SHOP conference next week presented by MARS Advertising and the Center for Retailing Excellence in the Sam M. Walton College of Business at the University of Arkansas.

The event will be held Thursday, May 10 at the Donald W. Reynolds Center for Enterprise Development in Fayetteville, Ark., from 8 a.m. to 1 p.m. Along with Davis, who leads a newly created team designed to help Walmart and Sam’s Club provide insight into customers’ needs across the world and create advanced analytical tools to support the business, also scheduled to speak is John Burbank, president of strategic initiatives with The Nielsen Company.

Comments from Davis and Burbank are especially relevant and very timely considering it was a little less than a year ago that Walmart announced it would resume sharing its point of sale information with Nielsen after a 10 year hiatus. As Nielsen CEO David Calhoun noted during the company’s second quarter conference call on April 25, the integration of Walmart data is going well and on track for a late second quarter delivery.

Burbank is the Nielsen executive responsible for the company’s innovation and new business opportunities across online and e-commerce and for two years prior to his current role he led the company’s global Internet measurement business.

In addition to Davis and Burbank, other speakers scheduled to participate include Fern Grant, SVP strategic planning with MARS Advertising, Phillip Chambers, SVP global insights at PepsiCo and Anne Zybowski, director of retail insights for Kantar Retail.

“Those who attend the event can expect to come away with a richer understanding of the trends and tendencies of shoppers along with indicators of future behaviors and insights into designing the optimal shopper experience,” said Claudia Mobley, director of the Center for Retailing Excellence.

To learn more or register visit http://cre.uark.edu/884.asp or contact Pam Styles at (479) 575-6812.

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WMT CEO Duke to be honored by executive women

BY CSA STAFF

After the pounding Walmart and its president and CEO Mike Duke have taken in recent weeks in the media over the alleged Mexican bribery and cover up scandal detailed by the New York Times, the company and its leader received some good news this week from the Network of Executive Women.

The organization known as NEW will induct Duke into the CPG/Retail Diversity Hall of Fame on June 28 during an event in Northwest Arkansas. Duke will receive an award named after William J. Grize, the late CEO of Ahold, who championed the cause of diversity in the retail and CPG world. Duke has done the same at Walmart as well as encouraging top female executives to lend their time and energy to support the NEW organization, including Michelle Gloeckler, SVP home for Walmart US who serves as NEW’s board chair.

“Under Mike Duke’s leadership, the world’s largest retail company has promoted talented women to the highest levels,” said NEW president and CEO Joan Toth. “His commitment to gender diversity and inclusion has put a spotlight on the importance and value of developing women leaders and continues to strengthen Walmart’s position in the marketplace.”

Duke will receive the award at Women’s Day at the LPGA, an official event of the Walmart Northwest Arkansas LPGA golf championship. The breakfast event will be co-hosted by NEW Northwest Arkansas on June 28 from 8:30 to 10:30 a.m. at the John Q. Hammonds Center in Rogers, Ark.

The event will feature a panel discussion by industry leaders, including Duke, Gisel Ruiz, EVP and COO of Walmart US, Elane Stock, president of Kimberly-Clark Professional and Alison Kenney Paul, vice chair and U.S. retail leader with Deloitte.

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