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Sleep Train rolls out Manthan analytics

BY Dan Berthiaume

Rocklin, Calif. – Sleep Train, Inc. has gone live with ARC Merchandise Analytics, a cloud-based advanced analytics solution from Manthan Systems, including support for merchandising, marketing, stores and the executive team.

Sleep Train has implemented Manthan’s ARC Merchandise Analytics application to deliver real-time dashboards and analytical views to its employee base from the corporate office to store associates. The solution comes with hundreds of pre-built, retail-specific KPIs, dashboards, reports and alerts; and thousands of retail best practices metrics, measures and dimensions out-of-the-box.

“We set out to select a flexible and scalable BI platform to meet our long-term growth objectives that could be deployed quickly, meeting our immediate analytics and reporting requirements,” said Marc Tseu, VP of IT at Sleep Train. “Manthan delivered on this with their proven implementation methodology for a truly retail-specific advanced analytics solution that will help Sleep Train transform its information into intelligent and actionable data.”

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Johnson & Johnson delivers strong fourth quarter

BY CSA STAFF

Johnson & Johnson cited the strength of key brands in its U.S. over-the-counter business as one of the driving factors that led to what chairman and CEO Alex Gorsky called “outstanding” results for the fourth quarter.

The company reported sales of $18.4 billion for the quarter, an increase of 4.5% as compared to the prior-year quarter. Operational results increased 6.3%. Domestic sales increased 7.4%, while international sales increased 2.4%, reflecting operational growth of 5.6%.

"Johnson & Johnson delivered strong results in 2013 led by the outstanding performance in our pharmaceutical business, the strength of key brands in our US OTC and other consumer businesses and continued progress in integrating Synthes into our medical devices and diagnostics business. We also advanced our longer term growth drivers, bringing innovative solutions to the global healthcare market and executing with excellence," said Gorsky.

Worldwide consumer sales of $14.7 billion for the full-year 2013 represented an increase of 1.7% versus the prior year, consisting of an operational increase of 2.8%. Domestic sales increased 2.3%; international sales increased 1.4%, which reflected an operational increase of 3.1%.

Positive contributors to operational results were U.S. sales of Tylenol and Motrin analgesics; upper respiratory over-the-counter products; international sales of baby care products; sales of Neutrogena and Aveeno skin care products; and international sales of Listerine oral care products.

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Arby’s appoints Fallon as creative agency

BY Dan Berthiaume

Atlanta – Arby’s Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended in January 2014. As Arby’s advertising agency, Fallon will lead the strategic creative development and implementation for the brand’s television, radio, print and digital channels.

Fallon will officially begin work effective Jan. 21, 2014. In addition to the AFA board, Arby’s was also aided by Joanne Davis Consulting, Inc. throughout the agency review process.

"All three finalist agencies did an outstanding job during the process," said Rob Lynch, chief marketing officer and brand president of Arby’s Restaurant Group, Inc. "Each agency came with extremely compelling ideas on how to build the Arby’s brand and grow our business. This was an extremely difficult decision. In the end, our decision to partner with Fallon was driven by the superb quality of their work, their strong understanding of, and empathy for, the Arby’s guest, and a genuine affinity for the Arby’s brand and our products. They came to Arby’s not just with a campaign, but a broader vision that will challenge our entire organization to think bigger and bolder and enhance the Arby’s brand across everything that we do. We feel their dedication and passion for this partnership and are excited about the success that we will achieve together."

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