OPERATIONS

Smashburger plans expansion, possible IPO

BY Staff Writer

Denver— Fast food hamburger chain Smashburger plans to more than double its nationwide store count to about 500 in the next few years. The chain currently runs about 200 locations across the U.S.

According to public comments from Smashburger chariman and CEO Dave Prokupek, the chain may also launch a U.S. IPO at some point in the future. “The idea of good food fast isn’t going to go away anytime soon,” said Prokupek.

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Men’s Wearhouse delivers in-store experience via email

BY CSA STAFF

CAMBRIDGE, Mass. — Men’s Wearhouse is looking to CQuotient to help it develop email campaigns tailored to individual shoppers at its brick-and-mortar stores and e-commerce sites.

The announcement comes just a week after the specialty retailer launched a revamped version of its flagship online site.

Men’s Wearhouse has in-store wardrobe consultants to help its customers. The retailer will leverage CQuotient’s technology — which captures data from every customer touch point, mines behavioral signals using advanced predictive algorithms and overlays deep retail domain knowledge — to extend the personalized experience offered in stores via email.

“Customer satisfaction is our highest priority, across all of our channels,” said Susan Neal, EVP, e-business, marketing and digital technology, Men’s Wearhouse. “Just as our in-store tailors alter garments to perfectly fit each customer, we plan to deliver personalized emails individually tailored to each recipient with CQuotient.”

“As a consumer’s inbox becomes more crowded, those retailers that provide the most relevant content tailored specifically for the recipient will stand out from the competition,” explained CQuotient founder and CEO Rama Ramakrishnan. “Men’s Wearhouse is an example of a forward-looking retailer that understands the importance of delivering clients a consistent, personalized experience and we look forward to working with them on their hyper-personalized email marketing programs.”

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Macy’s gears up for charity shopping event

BY CSA STAFF

NEW YORK — Macy’s is getting ready for its eighth annual national Shop for a Cause charity shopping event, to be held Saturday, Aug. 24, and the retailer is inviting eligible charities to sign up now.

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the event has helped raise more than $46 million for thousands of charities nationwide. In 2012, more than 7,000 charities signed up to participate.

To be eligible to participate, charitable organizations must have a 501(c)3 or other recognized tax-exempt status and apply online at macys.com/shopforacause. Macy’s will then provide participating organizations with shopping passes to sell for $5 each, and each organization gets to keep 100% of the proceeds for every shopping pass that it sells.

Customers who purchase passes from participating charities will receive discounts on most regular, sale and clearance items on Aug. 24, although some exclusions apply.

Participating charities may begin selling Shop for a Cause passes now. Shopping passes will also be sold at Macy’s stores from Aug. 14 through Aug. 24. Online customers can purchase passes online on Aug. 24. The March of Dimes will receive 100% of the proceeds from all passes purchased directly from Macy’s or on macys.com.

Customers who want to purchase passes to benefit specific nonprofit organizations can search for participating charities at macys.com/shopforacause.

“Over the past eight years, Macy’s annual Shop for a Cause event has raised more than $46 million for local and national charities, providing our associates and customers an opportunity to give back to those organizations that touch their hearts each and every day,” said Martine Reardon, Macy’s CMO. “Giving back is a key component of Macy’s culture. We are honored to offer our customers an easy and convenient way to make a positive difference in their communities and in the lives of others, while enjoying great savings at Macy’s.”

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