Sneak Peak: J.C. Penney’s Joe Fresh shop
New York — J.C. Penney has set a March 15 launch date for the debut of its Joe Fresh in-store shop concept. The Canadian fast-fashion apparel brand will be presented in dedicated shops, ranging from 750 sq. ft. to 2,500 sq. ft., in nearly 700 J.C. Penney stores.
The Joe Fresh collection will focus on modern basics for women, with everything priced under $70, according to J.C. Penney.
“Building Joe Fresh shops inside JCP is a significant milestone because it makes us truly national, and now customers can buy Joe Fresh products online exclusively at JCP.com,” said Joe Mimran, creative director of Joe Fresh. “The ability to broaden our reach reinforces the Joe Fresh brand promise, which is rooted in the belief that everyone deserves fresh style at fresh price.”
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JCP gets a Joe Fresh look
PLANO, Texas — JCPenney announced that Canada’s Joe Fresh brand will launch in JCPenney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
JCPenney also said it is rolling out an upscale fancy-dress line, Pearl by Georgina Chapman of Marchesa brand. Created for holiday parties, black-tie events, summer soirees and prom, the collection of gowns and cocktail attire will be priced from $50 to $250. The line will be featured in more than 500 stores on March 1, and presented with upscale fixturing, including an elegant chandelier.
JCPenney’s spring line up of brands also includes L`Amour Nanette LeporeTM, William Rast, LuLu by Lulu GuinnessTM and Duro Olowu. The new fashion lineup will be showcased in the spring marketing campaign that will launch during the Academy Awards on Feb. 24 as part of the company’s 12th consecutive year as the exclusive retail sponsor.
"We want to become famous for irresistible style at incredible value every day," said Ron Johnson, CEO, J.C. Penney. "By introducing these exciting brands at truly affordable prices, we are making it easier for customers to look and live better every day."
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What’s in a name: Casual Male now Destination XL Group
CANTON, Mass. — Casual Male Retail Group, a specialty retailer of big and tall men’s apparel and accessories, is changing its corporate name to Destination XL Group Inc. to reflect the company’s transition to its Destination XL (DXL) retail stores and DestinationXL.com e-commerce website.
As previously announced, the company’s ticker symbol was changed to "DXLG" effective Wednesday, Dec. 5, 2012. The name change will be effective as of Monday, Feb. 25, 2013.
"The transformation to the Destination XL concept provides the company with an exciting opportunity for growth," said David Levin, president and CEO. "Changing our name to Destination XL Group Inc. truly reflects who we are today as we expand the Destination XL concept and rebrand the company as a whole. The 49 Destination XL stores currently in operation and our DestinationXL.com website have already proven to be successful, and we are confident that this transformation will accelerate our long-term sales and profitability."
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