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Snyder’s celebrates National Pretzel Day

BY CSA STAFF

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

Events on April 26 will be held at Penn Relays in Philadelphia, Pa., the world’s largest track and field meet; Bicentennial Plaza at the Inner Harbor in Baltimore, Md.; Fountain Square in Cincinnati, Ohio; the Minnesota Twins baseball game at Target Field in Minneapolis, Minn.; and the San Diego Zoo in front of the Zoo’s Kids Store. Attendees at these events nationwide will be able to sample three of Snyder’s flavored pretzel pieces — Honey Mustard & Onion, Hot Buffalo Wing and Bacon Cheddar — at an old-fashioned pretzel cart with a modern twist. Consumers can also earn free giveaway items, like pretzel-shaped glasses or "I Tasted How Great a Pretzel Can Be" T-shirts in exchange for sharing a picture on Instagram or Twitter with hashtag #NationalPretzelDay while at the events.

"Pretzels have a rich history tied into celebrations and traditions, from weddings in Switzerland to New Year’s Day celebrations in Germany as well as Christmas and Easter traditions in Austria," said Bob Gould, marketing manager for Snyder’s of Hanover. "At Snyder’s of Hanover, we are starting a new tradition this National Pretzel Day by introducing consumers to our boldly flavored Pretzel Pieces."

According to various sources, pretzels were created by monks in 610 A.D. by forming scraps of dough to represent a child’s arms folded in prayer. Eventually, the tradition of pretzel-baking was brought to Pa. and the birth of hard pretzels came about after a baker’s apprentice overcooked them.

Since then, the traditional twisted shape of pretzels has been the inspiration for U.S. dance moves, furniture, songs, roller coaster rides, parks and city names. Snyder’s of Hanover, however, has not limited its pretzel products to just this traditional shape. The more than hundred-year-old pretzel brand offers more than 30 pretzel varieties, flavors and shapes that include rods, checkerboard designs, pretzel sandwiches with peanut butter or cheddar cheese filling and bite-size pieces.

National Pretzel Day was initially declared in 1983 by U.S. Representative Robert S. Walker of Lancaster County, Pa., who proclaimed that his favorite food deserved a holiday. Former Pa. Governor Ed Rendell re-declared the holiday in 2003 to acknowledge the importance of the pretzel to the state’s history and economy. Today more than 80% of America’s pretzels are made in the state.

The National Pretzel Day sampling events and social media are a teaser for the Snyder’s of Hanover national TV and digital campaign that will launch in mid-May in 27 markets across the country, including the five cities where sampling events will take place. The focus of the campaign is Flavored Pretzel Pieces.

For details on the Snyder’s of Hanover National Pretzel Day events taking place on April 26, go to www.SnydersofHanover.com or the pretzel maker’s Facebook, Twitter or Pinterest pages.

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FINANCE

Office Depot shareholder redoubles efforts to change board

BY Katherine Boccaccio

New York — Investment firm Starboard Value, Office Depot’s largest stockholder with a 14.8% stake, revealed Monday it has delivered a letter to the office supply retailer’s board of directors, expressing “strong disappointment at the board’s failure to work constructively with Starboard to reconstitute the board.”

In March, Starboard nominated six candidates, including former Home Depot chief Robert Nardelli – to Office Depot’s board in an effort to strengthen the company’s direction.

Starboard has also filed a preliminary consent solicitation with U.S. securities regulators allowing it to seek shareholder approval of its proposals absent a shareholder meeting, which has yet to be scheduled.

Starboard said that, because “it has become clear that the company has no intention of holding the 2013 Annual Meeting of stockholders in a timely manner,” it had no choice but to “seek to bypass the ineffectiveness of the current board" by launching a consent solicitation that would let shareholders vote on the new slate of directors immediately.

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G.Trololol says:
Apr-23-2013 12:15 pm

Business has a lot of things
Business has a lot of things to offered to each people who wants to try them it is just same as the wheel it goes up and down. - Google Autocomplete

G.Trololol says:
Apr-23-2013 12:15 pm

Business has a lot of things to offered to each people who wants to try them it is just same as the wheel it goes up and down. - Google Autocomplete

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FINANCE

Walmart Asia environmental program saves 20% in energy costs

BY Katherine Boccaccio

Hong Kong — The Asia arm of Wal-Mart Stores Inc. said Monday it has achieved energy savings of 20% across 210 supplier factories in China.

According to Walmart Asia president and CEO Scott Price, the factories have “cut their energy consumption by a minimum of 20% as of December 2012, saving approximately 2.168 billion kWh, a number equivalent to powering 1.46 million homes for an entire year."

Walmart’s sixth annual Global Responsibility Report highlighted Asia’s contributions to its global responsibility efforts, supported by Hong Kong Productivity Council, a Hong Kong-based government organization, and The Institute of Public & Environmental Affairs.

Key achievements of the Asia initiative include reduction of greenhouse gas emissions in China and Japan by 11.3% and 20% respectively by the end of 2012 compared to a 2005 baseline.

Walmart has also championed a reduction in the use of plastic bags, by the end of 2012, Walmart reported an 86%, 90% and 40% decrease in the consumption of plastic bags in China, India and Japan respectively.

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