MARKETING/SOCIAL MEDIA

Sobey’s extends loyalty agreement with Alliance Data

BY Dan Berthiaume

Stellarton, Canada – Canadian supermarket chain Sobey’s Inc. has signed a cross-Canada, long-term agreement with loyalty and marketing solutions provider Alliance Data Systems Corp. Under the agreement, Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada, and northwestern Ontario, will remain sponsors in the Alliance Air Miles Reward Program. In addition, other Sobeys-owned banners in western Canada will also issue Air Miles reward miles beginning in fall 2014.

Specifically, Sobeys will bring the Air Miles reward program to Sobeys, IGA, Thrifty Foods and Sobeys Liquor stores in British Columbia, Alberta, Saskatchewan and Manitoba in fall 2014, and will continue the partnership in Safeway and Safeway Wine and Spirits stores across the west and locations in Northwestern Ontario.

The Air Miles reward program also continues at IGA, IGA Extra, Marche Bonichoix, Les Marches Tradition and Rachelle-Bery in Quebec; and at Sobeys, Foodland and Lawtons Drugs in Atlantic Canada. Current loyalty programs in Sobeys’ western Canada stores and associated co-branded credit card products will transition to the Air Miles reward program in fall 2014, Customers will also be able to redeem their reward miles for Air Miles Cash, the program’s instant redemption feature, at select Sobeys banner stores where reward miles are issued.

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News

Vee24 releases video assistance solutions

BY Dan Berthiaume

Cambridge, Mass. – Vee24, a provider of live video assistance solutions, is releasing the VeeStudio Software Development Kit (SDK) for iOS and Android, as well as VeeAssist, a new co-browsing product designed to enhance call center satisfaction. VeeAssist expands the company’s assisted selling solutions, including live video help, from the Web to now also support traditional telephony-based call center engagements, while the mobile toolkit extends its live help solution into brands’ iOS and Android mobile applications.

VeeStudio SDK is a new toolkit that enables the integration of live voice, video and co-browsing capabilities into any iOS or Android application. By expanding the VeeStudio platform capabilities to mobile applications, Vee24 allows brands to create their own version of the Amazon Mayday button. Brands can leverage Vee24’s cloud infrastructure through a set of open APIs to enable live, full-featured, customizable video/audio assistance.

VeeAssist is a new live assistance tool that provides a better online experience for consumers by enabling them to enter into a co-browsing session with call center agents from their smartphones, tablets, PCs and laptops.

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OPERATIONS

EBay names IBM exec as head of EBay Enterprise

BY Dan Berthiaume

San Jose, Calif. – EBay Inc. has appointed Craig Hayman as president of its eBay Enterprise business. Hayman brings more than 30 years of enterprise technology leadership including executive positions at IBM’s Industry Cloud Solutions and WebSphere businesses.

Hayman joins from IBM, where he spent the past 15 years in leadership roles. He led the company’s transformation to become a SaaS provider and was the worldwide leader for enterprise SaaS solutions targeted at CMOs, and e-commerce professionals. Hayman led IBM’s acquisitions of over a dozen companies including Sterling Commerce and Coremetrics, and built a partner network that included global and regional system integrators. Hayman will report to EBay president and CEO John Donahoe.

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