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Social shopping app gets help from ifeelgoods

BY CSA STAFF

Walmart’s social media shopping platform, Shopycatis using the services of ifeelgoods, a company that provides marketing and technology solutions for digital goods incentives, to provide Facebook credits as reward for key customer actions.

Through its partnership with @WalmartLabs, Walmart’s social media arm, ifeelgoods is providing technology to encourage customers to use Walmart’s new ShopyCat social gift finder, ifeelgoods reported.

“When Ifeelgoods was created just over a year ago, we believed that digital goods could be more effective and cost less than traditional incentives such as coupons or rebates,” said Michael Amar, Ifeelgoods’ co-founder and CEO. “Through more than 200 campaigns from leading brands, we have also learned that digital goods incentives both dramatically improve marketing performance and are a catalyst for social sharing.”

Shopycat, developed by @WalmartLabs, is a social platform that’s available on Facebook and is designed to offer gift ideas for friends based on their social media activity (i.e., a post, a "like," or a profile update). Those who use the app not only can find and buy gifts for friends — which can be purchased via Walmart stores, Walmart.com and other such sites as RedEnvelope, Barnes & Noble and ThinkGeek — as well as help users purchase items based on friends’ general interests, it also provides recommendations to users’ friends for what they want as holiday gifts (via a "My Info" tab).

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JoS. A. Bank’s mobile sales up 3,000% on Black Friday

BY Staff Writer

San Francisco — JoS. A. Bank’s mobile checkout on Black Friday saw an increase of over 3,000%, compared with its previous daily average.

The m.josbank.com site, powered by 5th Finger’s RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers. "JoS. A. Bank considers mobile a critical part of its multichannel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience,” said Pete Zophy, divisional VP of Ecommerce.

JoS. A. Bank took advantage of RedShop Mobile’s ability to deploy a m-commerce checkout site without a dependency on internal IT resources.

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Tourneau deploys Micros-Retail Open Commerce Platform

BY CSA STAFF

WESTBORO, Mass. — Micros-Retail, a division of Micros Systems, announced that luxury watch retailer Tourneau has completed a successful launch of the Tourneau.com website utilizing Micros-Retail Open Commerce Platform.

The new Tourneau.com realizes the potential of Micros-Retail’s all-channel solution set, including Micros-Retail’s order management system, retail porter, and Open Commerce Platform. In the near future, the Relate CRM solution will drive Tourneau’s clienteling efforts, which will allow sales professionals to provide white glove service to their customers, regardless of where the transaction begins or ends–on the web, mobile, or in-store.

"When embarking upon this new venture, we were impressed by the variety of Micros-Retail’s offerings and its forward-thinking multichannel approach. The integration of technology across all touch-points of the business affords a seamlessness that can truly benefit our business and our customers," said Don McNichol, SVP direct marketing of Tourneau.

With the introduction of its new site, Tourneau brings to the market a destination website for its loyal customer base with a site experience that breathes innovation and highlights the luxury of the brands it sells. The site acts as a showcase for the timepieces, with high-resolution product photography that showcases even the slightest detail and highlights the inner-workings of the pieces.

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