News

Society Bakery deploys Cartwheel Register app

BY Dan Berthiaume

Dallas – Society Bakery is using the mobile Cartwheel Register checkout app from Tantrum Street to conduct transactions via smartphones and tablets. The app includes a back-end system offering reports such as costs, sales information, and item management, available both immediately via phone and emailed daily.

Society Bakery has improved ordering, checkout and reporting functions since rolling out Checkout Register.

“Our iPads, running Cartwheel Register, look a lot sleeker on the counter than traditional cash registers. And they’re a lot less clunky,” said Roshi Muns, owner of Society Bakery. “The system is also very mobile. We can take our iPads to different parts of the store and bring customers directly into the cake design experience, while taking orders and accepting payments.”

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MARKETING/SOCIAL MEDIA

Report: Zappos tests mobile personal assistant

BY Dan Berthiaume

Las Vegas – Zappos has reportedly been testing a new mobile personal shopping assistant called “AskZappos” since June 2014. According to CNet, AskZappos lets mobile shoppers send images and then locates the desired products as well as other recommended items on the Zappos site.

Customers can send requests for information through channels including Instagram, text and email. AskZappos was developed by Zappos’ San Francisco-based Zappos Labs team and currently a team of stylists at Zappos Labs headquarters is personally responding to customer requests. However, AskZappos will eventually provide automated service based on image recognition technology. Zappos is owned by Amazon.com.

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Budweiser launches web series ahead of Made in America fest

BY CSA STAFF

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.

The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

“Living in New York, it’s hard to miss the amazing talent around every corner which is why I am so thrilled to work with Budweiser’s MADE Underground to showcase the truly brilliant street performers throughout the world and highlight the energy they bring to our city life," said Sam Harris of X Ambassadors.

"As a street musician from London, I am so excited to be a part of Budweiser’s MADE Underground," Commons said. "There is so much talent in the most unexpected places and through the series we will all help to shed light on some of the most genius musicians from across the globe to recreate an awesome track and deliver what promises to be an amazing performance at Budweiser Made in America Festival."

The Los Angeles festival will take place on Aug. 30 and 31 — the same days as the Philadelphia version of the festival. Rapper and music mogul Jay Z curated both lineups, and Budweiser is set to announce collaborations with pop star Rihanna later this year.

Further episodes will be available in the coming weeks: London on August 4, New York on August 12, Philadelphia on August 19 and Rio on August 26.

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