Sony Electronics set to unveil new store concept
Los Angeles — Sony Electronics will unveil its newly branded Sony store on Friday, in Westfield Century City, Los Angeles. The 4,200-sq.-ft. store is designed to allow consumers to explore the complete Sony experience, including electronics, games, movies, music, network services and future technologies.
"The new store in Century City is a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world," said Kiyoshi Shikano, global sales and marketing officer, Sony Corp. "In this store, Sony is eager to test innovative offerings and listen and learn from customer feedback. We will gather opinions so that we can continually evolve and improve our retail experience, both here in the U.S. and around the world.
Shikano added that all of the company’s Sony Style stores and websites globally will also be transitioning branding from Sony Style to Sony.
Inside the store, consumers will be able to access, experience and make connections with everything Sony, from testing out its network services — including Music Unlimited and Video on Demand powered by Qriocity — on network-connected products, to playing PlayStation’s GranTurismo 5 on a PS3 and a Sony 3DTV. Customers will also be able to shoot video on a wide range of cameras, watch a 3D movie from Sony Pictures, and test headphones while listening to Sony Music artists.
The store also provides a place to learn about future and emerging technologies and innovations. For instance, the Century City store will feature Sony’s RayModeler, a futuristic 360-degree display prototype that projects a 3D image that can be seen from all angles.
The store also provides a high level of service for Sony products from set-up to service and repair facilitation. Services include assistance and education by trained staff with setting up all products, activation of wireless services, and technical PC and IT support by certified technicians. Also available are in-home consultation, delivery, and TV, and home audio and video installation by authorized technicians.
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Bar Louie selects Jones Lang LaSalle for 100-location expansion
Chicago – Bar-and-restaurant concept Bar Louie said Tuesday it is undertaking a major national expansion initiative of more than 100 new locations in 20 markets nationwide and has appointed Jones Lang LaSalle as its exclusive real estate advisor.
Jones Lang LaSalle will work in tandem with Bar Louie’s real estate team and select brokers in various markets to leverage both tenant-favorable conditions, as well as the availability of vacant full-amenity restaurant space located within high-density urban and suburban markets.
Bar Louie has grown organically to nearly 50 locations nationwide. Its aggressive expansion plan calls for 20 new locations open by the end of 2011, including up to 10 new franchise locations.
“Now is the ideal time to pursue a robust expansion program that will support our strategic growth goals and bring the Bar Louie brand and concept to new customers around the nation,” said Chris Devlin, Bar Louie’s senior VP new business development. “We selected Jones Lang LaSalle as our partner in this venture because of its broad retail experience, proprietary store deployment technology, and wide reach within the brokerage community nationwide.”
Jones Lang LaSalle has assembled a team of experts within its Corporate Retail Solutions practice to lead the execution of the company’s strategy.
Markets targeted for multi-store expansion include Boston, Providence, New York City, North New Jersey, Baltimore, Washington D.C., Maryland, Northern Virginia, Richmond, Newport News, Norfolk, Miami, West Palm Beach, Fort Myers, Dallas Fort-Worth, Austin, Houston, San Antonio, St. Louis, and Chicago.
Jones Lang LaSalle will develop a store expansion strategy and oversee all elements of the leasing process throughout the next several years, using a ‘best broker’ model in each market. Bar Louie will focus on existing restaurant space to minimize the cost of interior build-out but will tailor the aesthetic of each new restaurant to the location. Bar Louie is targeting existing restaurant space that is ready to occupy in the range of 4,000 sq. ft. to 7,000 sq. ft.
Tarketed markets are all great but missing one and that is Key West, Fl. Just my opinion.