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Sorting Through the Trash

BY Marianne Wilson

Looking to expand your recycling efforts and lower your waste disposal bill? Industry and environmental experts agree that the best place to start is with a waste audit.

“Waste is a cost center, and most retailers have no idea what they are throwing away or paying for. A formal waste audit provides insight into inefficiencies and helps identify major streams for waste to resource networking opportunities,” said Justin Doak, founder and CEO, Ecoxera, a retail sustainability company based in Austin, Texas.

Performing a waste audit provides critical baseline data as to the amount and types of waste being generated. The information is critical to helping to identify current waste products and how their numbers can be improved. A waste audit also provides insight into whether others are helping fill up a store’s dumpster.

“With an audit, retailers, both standalone and strip mall tenants, can quickly see if their dumpsters are being hijacked by neighbors, employees and the like, and whether they are paying for items that they should not be accountable for,” Doak explained.

On the environmental front, waste is a huge contributor to emissions.

“Retailers looking to do their part in the battle against climate change should realize that waste is a great area to focus on to accomplish reduction goals,” Doak said. “And a waste audit is the first step.”

Doak points out that a waste audit will be a prerequisite for the soon-to-be-released LEED (Leadership in Energy and Environmental Design) for Retail certification.

“You won’t be able to get certified under LEED for Retail without doing one,” he said. “A retailer will have to perform a waste stream study to identify the top five recyclable waste streams. Collection and storage must be provided for the top three identified, in close proximity to the source of recyclable waste, in both front and back of house.”

Waste audits have taken on increased importance now that the once-standard practice of sending everything to a landfill is no longer environmentally acceptable or cost-efficient. Tipping fees, while they vary according to region, are on the rise. Recently, agencies in Virginia and Wisconsin have proposed to increase tipping fees by 64% and 120%, respectively, Doak noted.

A waste audit also is the first step for retailers interested in turning their waste—including electronics, fixtures, signage, construction materials and packaging waste—into another company’s resource, sometimes for a profit. The process, known as a Waste to Profit Network, facilitates the transformation of a company’s waste or byproduct into an industrial input for another company.

“Passing along waste for reuse—upcycling, downcycling or recycling—keeps it from ending up in the landfill, which, in turn, keeps methane production from landfills and GHG emissions down,” Doak said. “Also, it can turn what was once a cost center into a profit center, increasing a company’s bottom line.”

An audit will highlight the largest waste-generating areas within operations and maintenance.

“After you’ve evaluated your waste streams, there are many companies that can help you turn your waste into profit,” Doak said.

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Target launches anti-smoking campaign with American Cancer Society

BY CSA STAFF

MINNEAPOLIS – Target announced that it is launching a month-long anti-smoking campaign in connection with the American Cancer Society’s 2010 Great American Smokeout to support guests and team members in their efforts to quit smoking.

"Target is committed to helping our guests and team members reach their well-being goals, which may include quitting smoking, and we’re proud to work with the American Cancer Society for this year’s Great American Smokeout," said Dr. Joshua Riff, Target’s medical director. "As part of our focus on prevention, Target offers a variety of tools, tips and products for those who want to stop smoking and stay smoke-free. This campaign advances our prevention efforts and will ultimately lead to healthier communities."

The campaign will begin on Nov. 1 and will highlight Target’s assortment of stop-smoking aids and give greater visibility to Target Pharmacy and Target Clinic healthcare professionals, who can offer support, smoking-cessation materials and advice, the company reported. The campaign is anchored by in-store signing and informational brochures in all Target stores, as well as features in the weekly ad and at Target.com.

The American Cancer Society’s 35th annual Great American Smokeout takes place Nov. 18, and is designed to motivate and empower smokers with personalized tools, tips and support to help them quit for good.

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B&N launches parents’ loyalty program

BY CSA STAFF

NEW YORK – Barnes & Noble announced the launch of the B&N Kids’ Club (www.bn.com/kidsclub), a free loyalty and rewards program for Barnes & Noble parents and caregivers. The B&N Kids’ Club is an in-store and online program that provides exclusive benefits along with savings and discounts on Barnes & Noble’s outstanding selection of children’s books and educational toys and games.

When customers sign-up for the B&N Kids’ Club they will be welcomed with a 30% off coupon to use on a future purchase of children’s books, educational toys and games, and adult games and puzzles, the company reported. Kids’ Club members will also receive a $5 coupon for every $100 they spend on children’s books and toys up to four times per year.

“Barnes & Noble is committed to being a valuable resource for parents,” said Jaime Carey, chief merchandising officer for Barnes & Noble. “Our recently launched B&N Kids’ Expert Circle and our newly expanded Educational Toys & Games section in stores and online reflects our dedication to helping parents choose the best products and receive meaningful advice about all the stages of raising children. B&N Kids’ Club is our way of saying thank you for continuing to trust Barnes & Noble.”

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