MARKETING/SOCIAL MEDIA

Spanish retailer improves sales with IBM’s predictive analytics software

BY CSA STAFF

Rome IBM announced that Neck & Neck, a children’s clothing retailer in nine European countries with more than 200 stores, is using IBM predictive analytics software to maximize customer relationships and improve the overall business.

Using IBM predictive analytics, Neck & Neck has effectively targeted sales promotions, improving campaign response rates by more than 25% and increasing the average amount of consumer purchases by 15% in one year.

With IBM predictive analytics, the retailer can now leverage and analyze large amounts of customer data instantly on profitability, purchasing, demographics and buying behavior from its Club Neck loyalty program to improve segmentation, and discover and connect the most profitable customers with its marketing campaigns.

“IBM predictive analytics software has helped our organization improve business through better customer behavior prediction,” said Julio Eugenio Quinonez, business intelligence manager, Neck & Neck. “We have now learned how to find the best variables, such as customer profitability, to help us effectively reach customers most likely to purchase and also encourage customers who haven’t purchased from our organization in a while to do so with the right promotion.”

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Limited Brands sees EPS increase

BY CSA STAFF

COLUMBUS, Ohio Limited Brands reported that adjusted earnings per share for the first quarter ended May 1, were 25 cents compared with earnings per share of 1 cent for the quarter ended May 2, 2009. First quarter operating income was $185 million compared with operating income of $65.2 million last year, and adjusted net income was $82.9 million compared with net income of $2.6 million last year.

Comparable-store sales for the first quarter increased 10%, and net sales were $1.93 billion compared to $1.72 billion last year. 

 

The company stated that it expects 2010 second-quarter adjusted earnings per share to be 27 cents to 32 cents compared with adjusted earnings per share of 19 cents per share last year. 

For 2010, the company expects adjusted earnings per share of $1.60 to $1.80.

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Children’s Place Q1 sales, earnings up

BY CSA STAFF

SECAUCUS, N.J. The Children’s Place Retail Stores announced first-quarter net income from continuing operations of $28 million, or $1.00 per diluted share for the 13-week period ended May 1, compared with $23.7 million, or 80 cents per share in the first quarter of 2009.

Net sales increased 5% to $422.1 million in the first quarter of 2010, compared with $401.9 in the first quarter of 2009. Comparable-retail sales, which include online sales, declined 0.5% in the first quarter of fiscal 2010 compared with a 1% increase the previous year. During the first quarter of 2010, comparable-store sales declined 1.7% in the United States and 4.6% in Canada, while online sales increased 22%.

“We delivered record financial results and made significant progress on key initiatives in the first quarter of 2010,” commented Jane Elfers, president and CEO of The Children’s Place. “We strengthened the senior leadership team with the appointment of five talented and experienced executives to head our merchandising, planning, outlet, information technology and human resources operations. In addition, we accelerated our new store openings, sharpened our marketing programs and continued to drive double-digit online growth.”

The company updated its guidance for fiscal 2010 and now projects earnings per diluted share from continuing operations will be in the range of $3.05 to $3.15, reflecting its first quarter results, from its initial guidance of $2.90 to $3.10. The company provided initial guidance for the second quarter of 2010, which is forecast to be a loss per share from continuing operations of 38 cents to 33 cents.

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