Specialty retailer integrates omnichannel experience
As Cole Haan expands its breadth, the retail experience must remain consistent — regardless of the touchpoint shoppers use.
In partnership with Aptos, the specialty retailer now has a platform that delivers a seamless customer experience throughout the entire shopping journey. Regardless of whether shoppers visit one of the company’s 259 stores across 30 countries, or shop online, now they will get a unified experience.
The cloud-based Aptos Singular Commerce platform manages point-of-sale and mobile point-of-sale, and an order management module supports Cole Haan’s direct-to-consumer initiatives. The solution will integrate the retailer’s digital and physical retail channels, and support one complete view of customers, inventory and orders, as well as manage order fulfillment, logistics and analytics.
“Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey,” said Ron Edwards, COO, Cole Haan. “The addition of the order management platform will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or online,” he added. “Meanwhile, it will help associates provide customers with ‘endless aisle’ capabilities and streamline returns of online purchases in the store.”
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Analysis: Prime Day a success in the eyes of consumers
Amazon's third annual shopping event scored big with those who counted most, according to InfoScout and Market Track’s survey of shoppers on Prime Day.
Not only did a majority of shoppers make a purchase, but they also had positive reviews of the selection of products offered, pricing, and their willingness to continue shopping Prime Day in the future. In survey results, 52% of respondents agreed that Prime Day offered the lowest prices of the year, and 87% agreed that they would continue to shop Amazon Prime Days if they have them. Seventy-percent of survey respondents agreed that Prime Day offered a great selection of products.
"Many of the concerns consumers expressed on social media about the first two Prime Day events — specifically, the product selection — seem to be an afterthought," commented Ryne Misso, director of marketing at Market Track. "Shoppers had a more positive reaction to the deals available this year. Whether that’s a testament to better products being featured, or to Amazon’s efforts to improve the overall Prime Day shopping experience, perception seems to have shifted."
According to Misso, the survey data from Prime Day shows Amazon has solidified Prime Day as an annual event that shoppers will mark on their calendars.
"Close to nine out of 10 shoppers intend to shop Prime Day in the future, should Amazon continue to have the sale," he said.
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