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Sport Chalet creates e-commerce portal toward high school teams

BY Dan Berthiaume

Los Angeles — Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.

"Schools need a convenient and reliable channel where teams and families can purchase gear without the usual order fulfillment nightmares," said Craig Levra , chairman and CEO, Sport Chalet. "With the Sport Chalet Team Site, school staff will no longer have to manage order forms, checks, or cash from athletes and parents. Not to mention that schools can take advantage of the site’s tools to raise funds by offering spirit and fan gear to the entire student body, friends and family."

High school sports fans are an enormous and largely untapped market. While it is not feasible for most retailers to stock merchandise related to local high schools, e-commerce is an effective way to serve this lucrative consumer segment, especially when much of the day-to-day site management is left in the hands of the school.

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S.Lee says:
Oct-03-2013 07:24 am

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Crate & Barrel brand implements SeeWhy conversion manager software

BY Staff Writer

Chicago — Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).

The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.

According to SeeWhy, returning website visitors are nine times more likely to make a purchase when compared with new visitors, making technologies that improve conversion rates a major focus for many e-commerce brands.

Industrywide, 72% of visitors who add items to their shopping cart abandon the website before completing the purchase. “At The Land of Nod, we really pride ourselves on our customer service and want to be as helpful as possible,” said Joe Orlando, marketing manager, The Land of Nod. “The control SeeWhy gives us over our email remarketing campaigns lets us stay focused on customer service and addressing concerns people might have during the buying process. It also lets us recover more abandoned shopping carts, thus maximizing ROI.”

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Tortal and Bojangles to partner on online training program

BY Katherine Boccaccio

Charlotte, N.C. — Training consultant Tortal said that it has forged a test agreement with Bojangles Restaurants to create a point-of-sale training program to support the new POS rollout for its company and franchise restaurants.

The training program, said Tortal, is intended to strengthen the restaurant chain’s existing training processes.

The launch of the new online training program is slated for summer 2013.

“Tortal is a local company that has earned a reputation in the franchise industry for developing highly interactive online training programs that engage the viewer, making the skills you learn easier to retain and implement,” said Kenny Avery, senior VP company operations, Bojangles. “The fact that our team members and management can receive this training at their individual restaurants or in the privacy and comfort of their own home is an added bonus.”

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