News

Sport Chalet, Los Angeles

BY CSA STAFF
Press ECS to exit
Zoom

Sport Chalet has opened its first urban retail concept, at the renovated FIGat7th center in downtown Los Angeles. Sleek and contemporary looking, the 27,000-sq.-ft. store puts the emphasis on education and training, with a dedicated central area, the “Expert Center,” for classes and clinics. It’s designed to facilitate customer interaction with in-store experts on any topic, ranging from bike repair to the area’s best surfing spots.

Designed by Gensler, the new store features an innovative, streamlined material palette. Contrasting the natural warmth of wood against blackened steel, concrete and glass, it embodies the clean lines and modern aesthetic of industrial downtown Los Angeles.

At almost half the size of Sport Chalet’s existing one-stop-shopping format (42,000 sq. ft.), the urban concept carries a targeted selection of sporting equipment. But customers can shop all of the chain’s offerings via iPad systems, which are located throughout the store.

Design: Gensler, Los Angeles


More Stores of the Week

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Macy’s rides into fall/winter in style

BY CSA STAFF

NEW YORK — Macy’s is launching its latest Parisian-inspired fashion brand, Maison Jules, atop a limited-edition bicycle — so to speak — in collaboration with Martone Cycling Company.

A custom Maison Jules X Martone bike will be on display alongside the collection in 151 Macy’s stores beginning Aug. 1. The bicycle comes in an exclusive coral shade which forms part of the Maison Jules fall line color palette. Each of those 151 Maison Jules X Martone bikes will be up for grabs in a store-wide text-to-win contest. Customers can enter by texting a unique code for their store that they can find in the Maison Jules shop.

Macy’s will also hold a style contest conducted via Instagram in September in which one grand prize winner will be awarded a trip to Paris, a Maison Jules X Martone bike and a Maison Jules wardrobe valued at $500.

"We are thrilled to collaborate with Maison Jules, and created a bike that became an accessory for this girl: fashionable but dynamic, bold but feminine," says Martone Cycling Company’s founder, Lorenzo Martone. "We believe in individuality and that everyone has a creative vein, so we are looking forward to seeing the results of Macy’s Instagram contest, and want to wish luck to all of the participants."

Maison Jules launches exclusively at Macy’s Aug. 1. The brand will be available in Macy’s Impulse departments and will feature a selection of tops, sweaters, dresses and trousers and pieces will range from $17.50 to $119.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Target aims omni-channel campaign at college kids

BY Dan Berthiaume

Minneapolis — Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

An online tool called uStyler will let college kids design virtual dorm rooms they can share on Facebook, Twitter and Pinterest, and an online and mobile checklist tool will help students organize and share shopping lists and receive personalized product recommendations.

Other features include free-standing, glass-enclosed “live dorm rooms” Target will install at five campuses in August and September. The live dorm rooms will be occupied by a student, furnished with Target merchandise and also be linked to social media and online contests and coupons. In addition, Target will host private, after-hours shopping events for incoming freshmen at select colleges and universities across the country on select dates in August and September, with announcements made on Facebook.

“Target knows that back-to-school shopping is a busy time for parents and students,” said Rick Gomez, senior VP marketing, Target. “To make the shopping experience as fun and easy as possible, Target tailors our assortment and our resources to help students choose products that show their personal style, and have the quality and value guests expect from Target.”

For younger students, from August 7 to 12 Target will invite parents to share pictures of their kids on Instagram using the hashtag #KidsGotStyle and tagging @Target. During that week, Target will create customized looks featuring colors, items and supplies inspired by select photos received.

keyboard_arrow_downCOMMENTS

Leave a Reply

N.Khanem says:
Nov-07-2013 11:34 am

The main objective of all
The main objective of all dissertation editing services is same. That is to help the students by custom writting smartcustomwriting. It is for making the papers acceptable to all.

N.Khanem says:
Nov-07-2013 11:34 am

The main objective of all
The main objective of all dissertation editing services is same. That is to help the students by custom writting smartcustomwriting. It is for making the papers acceptable to all.

N.Khanem says:
Nov-07-2013 11:34 am

The main objective of all dissertation editing services is same. That is to help the students by custom writting smartcustomwriting. It is for making the papers acceptable to all.

N.Khanem says:
Nov-07-2013 11:34 am

The main objective of all dissertation editing services is same. That is to help the students by custom writting smartcustomwriting. It is for making the papers acceptable to all.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...