STORE SPACES

Sport Chek’s new flagship store uses digital technology to enhance customer experience

BY Marianne Wilson

Vancouver, British Columbia – Canada’s Sport Chek continues to expand upon its use of digital digital technology in the physical space with the opening of its new flagship in Burnaby, British Columbia.

The 48,000-sq.-ft. store, located in Metropolis at Metrotown, combines advanced digital technology, an extensive assortment of products and brands, and a personalized experience designed to connect shoppers to the sports they love.

The new Burnaby store brings digital technology to the forefront through more than 190 individual screens, 60 tablets, nearly 100 computers and interactive and gesture-enabled video walls in the winter sport and golf shops

Other next generation features include:

• A two-story, 23-foot LED monolith made up of 540 individual panels;
• A custom-built Vancouver Canucks broadcast studio for team interviews and in-store appearances’
• Eight large-scale digital showcase fixtures with dual-screens to display and elevate premium products;
• A Community Centre Desk which will act as the local sports hub, connecting customres with local clubs, teams, events and practices;
• A prominent digital window installation visible from Metrotown's high traffic atrium court; and
• Over 150 passionate sport and active lifestyle associates who will use digital installations, interactive technology and product displays to provide personalized service to shoppers.

"Sport Chek is the established authority in sports and now we're leading the industry in digitizing and revolutionizing the shopping experience in-store by bringing more first time innovations to Canada," said Chad McKinnon, COO, FGL Sports, which operates Sport Chek.

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STORE SPACES

Hunter’s new global flagship will serve as model for future stores

BY Marianne Wilson

London –Hunter, the British footwear and outdoor brand, opened its first global flagship, on London’s high-profile Regent Street. The 5,300-sq.-ft. store presents the retailer’s full collection, from its signature Wellington boots to outwear and accessories.

“Our global flagship store delivers a retail concept that will form the basis of future retail opportunities in key cities such as Tokyo and New York, “ stated James Seuss, CEO, Hunter, which was founded in 1856. “It was important to establish our first retail presence on London’s Regent Street, one of the most iconic shopping streets in the world, staying true to our heritage as a British brand."

Designed in collaboration by Hunter creative director Alasdhair Willis in collaboration with U.K. design firm Checkland Kindleysides, the store offers a modern take on British countryside icons. It features a barn-like structure that carries through from the street windows to the inside of the store, or the ground floor. Featuring Hunter barn doors in the brand’s iconic red, the gates form the backdrop of the windows and open to unveil the inside of the space. A gabion dry stone wall creates a backdrop displaying Hunter’s Original Wellington boots, first introduced in 1956.

The first floor offers a surreal take on an enclosed English garden, with the collection displayed against a backdrop of topiary hedges, which pop as illuminated pieces of art. The hand-made green ceramic floor tiles hint at an archetypal well-kept British lawn.

Seating areas, fashioned to reference a rural boot room, are positioned in key locations on the ground and first floors. Each features headphones for customers to listen to curated soundtracks that evoke experiences associated with product within the space.

The kid's retail space, in the basement has a distinctly different feel. The playful space is a contrast of Hunter red and white, and is designed to feel as if the basement has been part dipped in red rubber.

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Macy’s Herald Square holiday windows take customers on a star-crossed journey

BY Dan Berthiaume

New York – Macy's Herald Square has unveiled its 2014 Christmas windows. Titled "Santa's Journey to the Stars," this year's display follows the adventures of Alex, a young boy who receives a magical and mystical telescope that enables him to experience the wonder of Christmas on other planets before landing back on Earth at the Macy's Thanksgiving Day Parade.

Created by Roya Sullivan, award-winning designer and Macy's National Director of Window Presentation, Macy's 2014 Christmas windows showcase one-of-a-kind planet-scapes, custom designed toys, handmade elves and an interactive game, all accented by thousands of LED lights. Nearly 85% of the installation is foam, with sculptures carved and treated to resemble a wide variety of textures and effects, such as the surface of the moon, or the gleaming face of one of the celestial beings within. In addition, spectators will be able to watch the story unfold chapter-by-chapter in animated form with the assistance of high definition video monitors set within each window.

"This year's Christmas windows will symbolize the power of magical thinking and the tradition of storytelling where we celebrate, not only children's imagination, but our own inner-child,” said Sullivan. “We have combined our homage to today's tech-savvy child with a nostalgic dream to travel through space with Santa. This theme is brought to life by combining the technological and interactive elements with old school artistry forming a unique marriage resulting in something original and artistic."

The window display will be up until Dec. 26.

In addition, on Friday, Nov. 28, “Santaland” opened on the eighth floor of the Macy’s Herald Square store. The 13,000-sq.-ft. Christmas Village includes a train ride to the North Pole, a Domino sugar bake shop, a Build-A-Bear Workshop Macy’s Woodland Revue, and a Lionel Trains display. Santaland will be open through Dec. 24.

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