REAL ESTATE

Sportsman’s Warehouse signs at Washington State Mall

BY Michael Fickes

Wenatchee, Wash. — Sportsman’s warehouse has signed a lease for a 49,000-sq.-ft. former Sears location at the Wenatchee Valley Mall in Wenatchee, Wash., according to Vintage Real Estate, which brokered the deal.

The new Sportsman’s will open in the spring of 2014. Sears will open a 10,813-sq.-ft. new format store in the mall.

Anchored by Macy’s, Ross Dress for Less, Bed Bath & Beyond and Food Pavilion, Wenatchee Valley is the only regional mall within a 120-mile radius and services more than 210,000 residents in the Chelan, Douglas and Okanogan Tri-County region.

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REAL ESTATE

Remodeled Renaissance Place Cinema to re-open

BY CSA STAFF

Highland Park, Ill.Landmark Theatres will re-open its remodeled five-screen Renaissance Place Cinema in mid-July.

The extensive renovation added a full-service bar and lounge, new seating and sound systems that include hearing loop technology, which wirelessly transmits sound from films to hearing aids with telecoils.

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News

Target’s digital effort aimed at college crowd

BY CSA STAFF

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

The chain will also set up "Live Dorm Rooms" on five college campuses throughout August and September. The rooms are freestanding, glass-enclosed structures occupied by a student and furnished with products from Target. Students will have the opportunity to win products and other prizes through social media and receive coupon offers. Other features include uStyler, which allows students to design and personalize their dorm rooms, and a checklist available on Target’s website and mobile app, as well as after-hours shopping events for incoming freshmen at several colleges throughout August and September, a program the chain has offered for 12 years.

"Target knows that back-to-school shopping is a busy time for parents and students," Target SVP marketing Rick Gomez said. "To make the shopping experience as fun and easy as possible, Target tailors our assortment and our resources to help students choose products that show their personal style and have the quality and value guests expect from Target."

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