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Sprouts rolls out Manthan BI solution

BY Dan Berthiaume

Phoenix — Sprouts Farmers Market, Inc. has completed the implementation of the Manthan Systems ARC BI platform and merchandise analytics technology in 166 retail stores across eight states.

In 2011 and 2012, Sprouts completed mergers with Henry’s Market and Sunflower Farmers Market resulting in a mix of competing IT applications to manage the business. The ARC BI platform enables Sprouts to aggregate retail data from multiple sources so that merchandisers, marketers, store operations professionals, supply chain operators and executives can have efficient access to a single application to gain insights regarding business performance.

“The primary motivation for the Manthan solution adoption was the desire to get our decision makers the information they needed more quickly,” said Steve Black, CIO and chief marketing officer at Sprouts Farmers Market. “Teams across the organization needed an easier way to look at data coming from multiple sources, without having to put that data together. We then wanted to have the ability to drill down or drill across that data. With Manthan solutions, all areas of the business have access to timely information on multiple devices, including mobile.”

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Rue La La hires publishing exec as CMO

BY Dan Berthiaume

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company’s marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

"Innovative marketing strategies that combine content and commerce are my passion. It has driven and defined my career," said Domeniconi. "I believe there are endless opportunities for imaginative ideas to develop experiential content that will change how we shop. I am excited to join the team and bring these to life at Rue La La."

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Revionics and Nielsen integrate pricing data, technology

BY Dan Berthiaume

Roseville, Calif. – Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together Nielsen competitive market data with demand-based predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.

The initial solution, which is immediately available, integrates Revionics Price Optimization and Nielsen Pricing Insights. This combined solution is designed to provide enhanced visibility into a retailer’s competitive pricing environment and Key Value Items (KVIs) at a local level. Through the alliance, Nielsen will provide Revionics with Nielsen Pricing Insights, which provides granular information to show specific price points that consumers are paying and the volume sold at those price points in the competitive marketplace.

Revionics Price Optimization integrates Nielsen Pricing Insights to weigh the importance of the individual prices along with other optimization engines and business rules. Revionics Price Optimization infused with Nielsen Pricing Insights aims to allow retailers to adapt to marketplace changes quickly and stay more competitive.

Additional solutions will be available in 2014.

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