REAL ESTATE

SRS names first VP in Austin, Texas

BY Michael Fickes

Dallas SRS Real Estate Partners welcomes T.J. Powell as first VP in the Austin office. He will focus on tenant and landlord representation.

Powell has four years of commercial real estate experience and joins SRS from Retail Solutions, where he focused on third-party project leasing and tenant representation.

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REAL ESTATE

Simon unveils expansion plans for Fashion Centre

BY Michael Fickes

Arlington, Va. — Simon Property Group has announced details of a multi-phase renovation and expansion at The Fashion Centre at Pentagon City in Arlington, Va. Anchored by Nordstrom and Macy’s, The Fashion Centre is home to more than 170 stores.

Plans call for construction to begin soon on a 50,000-sq.-ft. expansion to the property along Hayes Street. The expansion will include a new feature entrance to the mall, a new office lobby and two levels of new retail shops and restaurants with outdoor seating. The improvements include a new valet parking area, landscaping and vehicle entrances and exits. The new shops and restaurants will be announced soon.

The renovations will replace the existing elevators and escalators with a new escalator added to improve access from the ground level to the Metro level.

A complete interior common area renovation will include new flooring, handrails, directional signage, an updated third floor restroom, energy efficient lighting and soft seating.

In the food court, renovations will expand seating areas and install new furnishings.

Retails are renovating, too. Aldo, Ann Taylor and Sephora completed renovations within the last year.

House of Hoops by Foot Locker recently joined the retail roster, and Free People is set to open in the mall later this summer.

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REAL ESTATE

Lauter + Gallagher will develop marketing strategies

BY Michael Fickes

Los Angeles — Brooke Lauter and Nadene Gallagher, two Southern California marketing executives known for creating successful branding and marketing solutions for corporate and entrepreneurial clients, have joined forces to form Lauter + Gallagher.

The new firm specializes in preparing integrated, revenue-driving brand strategies for companies that are making growth transitions by expanding market share, launching new business models and unique projects, or preparing for an IPO or sale. The company will provide full-service marketing, communications and public relations for clients that range from leading corporations and new ventures to nonprofits and cultural institutions.

A specialist in global commercial real estate marketing and communications, Brooke Lauter was formerly senior VP with Arden Realty/GE Capital Real Estate, where she developed and executed brand strategies, market analytics, digital campaigns and innovative tenant retention initiatives. Nadene Gallagher is a strategic public relations professional with more than 20 years’ experience working with corporate, institutional and entrepreneurial clients. Gallagher’s expertise includes overall communications strategies, public relations, new business development, and expanding the investor base for U.S. and international clients.

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