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Stage Stores extends ‘commerce anywhere’ strategy with rapid deployment of Oracle Commerce

BY Marianne Wilson

Redwood Shores, Calif. — To extend its “commerce anywhere” strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off.

“Oracle Commerce gives us the ability to bring more exciting products and promotional offers to our customers,” said Steven Hunter, executive VP and CIO, Stage Stores, which operates 888 stores under several banners in 40 states. “I’ve been involved in the deployment of several ecommerce platforms. The Oracle Commerce implementation was less than six months in core project time. This was a quick implementation and one of the smoothest.”

During the peak holiday season of 2012, Stage Stores realized it needed to enhance its ecommerce capabilities to increase scalability, reliablity, and performance, as well as to have the ability to personalize and cross-sell merchandise. To it help meet its goals, Stage Stores selected Oracle Commerce and embarked upon a rapid deployment plan.

In early November 2013, Stage Stores completed a less than six-month deployment of Oracle Commerce, allowing the company to dramatically increase the number of products available on its website.

Oracle Commerce allows Stage Stores to execute more complex pricing and streamline processes, such as the entry of product loads and promotions. The company’s previous platform required site merchandisers to use external tools such as Excel spreadsheets, imported documents, and “cutting and pasting” of data.

Stage Stores’ goal is to offer over 100,000 items on its website so that customers can have access to the full assortment of merchandise availabile in its stores, online exclusive merchandise and additional direct-ship items available through fulfillment partners.

The addition of guided search capabilities delivers more relevant and accurate search results and enables Stage Stores to highlight new products and promotions.

Oracle Commerce also allows Stage Stores to extend its “commerce anywhere” strategy by improving the customer experience on mobile devices, delivering better search, and increasing conversions. The improved ecommerce platform directly impacts store associates with tablets, ensuring both associates and customers can have fast, accurate access to merchandise no matter where it resides.

Next on the horizon for Stage Stores is leveraging Oracle Commerce to help maximize personalization and service on the site for the 40% of the retailer’s customers who hold the company’s private-label credit card.

Amplifi Commerce and Rackspace, both Gold-level members of Oracle PartnerNetwork (OPN), helped to accelerate the deployment and to enable Stage Stores to maximize its return on investment.

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Jones Group selects VeriFone for payment system upgrade, mobile payment

BY Staff Writer

New York — VeriFone Systems announced that The Jones Group Inc. has selected VeriFone solutions to enable mobile payment acceptance and enhance customer experience for its internationally recognized brands, including Jones New York and Nine West.

VeriFone will upgrade the brands’ payment environments with its PAYware Mobile e210 mobile point-of-sale (mPOS) solution and the MX 915, an NFC-enabled, multi-media payment terminal.

PAYware Mobile e210 features universal, PCI compliant adapters that transform smartphones and tablets into completely secure mPOS devices that can accept payments from traditional mag-stripe cards as well as EMV (chip and PIN) cards. By enabling store associates to accept all forms of electronic payment from anywhere on the sales floor, PAYware Mobile e210 helps reduce customer wait times while boosting store productivity.

"The Jones Group is a leader in apparel and footwear not only because of our emphasis on excellence in product quality and value, but also because of our focus on the customer experience at all touch-points," said Scott Bowman, group president retail & international, The Jones Group. "By enhancing our in-store environments and customer service, VeriFone provides us with additional means of supporting this philosophy that has built our reputation as an innovative, consumer focused and efficient leader in the industry for the past 40 years."

In addition, The Jones Group is also deploying the MX 915 from VeriFone. A comprehensive payment-enabled media solution, the MX 915 provides Jones New York and Nine West retail locations with a customer-facing payment acceptance terminal and PIN pad that accepts all forms of electronic payment. The MX 915 helps merchants increase in-store sales by delivering powerful multimedia content — such as advertising and promotions — during check out through a color display, without adding to lane or countertop clutter.

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Guess rolls out new mobile app powered by MicroStrategy platform

BY Staff Writer

Tysons Corner, Va. — MicroStrategy Inc. announced that Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.

The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).

The mobile app will allow Guess marketers to forge a closer relationship between the brand and its customers. Guess marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos. They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, the retailer will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.

“Our new Guess app will allow us to engage with our customers in a highly interactive and personalized fashion,” said Michael Relich, COO at Guess “Our goal is provide our customers with something they will love to use because it is so convenient, easy, feature-rich, and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience.”

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