STORE SPACES

Staples earns recycling award

BY CSA STAFF

Washington, D.C. The National Recycling Coalition announced Thursday that it has awarded Staples with its eleventh annual Recycling Works Award for the retailer’s broad-reaching efforts to promote recycling and waste reduction among its customers and throughout its operations.

“Staples is honored to be recognized by the National Recycling Coalition’s Recycling Works Award,” said Mike Miles, Staples president and COO. “We’re making it easy for our customers to recycle used office products, from empty ink cartridges to old printers, and to buy new products with recycled content.”

Staples is the first national retailer to offer an everyday in-store technology recycling program. In 2008, Staples collected nearly 5 million lbs. of technology waste for responsible recycling through its retail technology recycling program. The company is also one of the world’s leading ink recyclers.

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Beauty in the eye of the category holder

BY CSA STAFF

PORT WASHINGTON, N.Y. Consumers are switching channels in some key beauty categories, according to a new survey fro The NPD Group and Information Resources Inc.

While department store sales of makeup declined, makeup posted a slight increase in the FDMx channel. Conversely, the hair segment, although representing a relatively small portion of the prestige business, grew by 6% in department stores versus the decline of 4% in mass, where hair represents a larger portion of the overall business.

“For the first time we have the ability to take a broader view of the U.S. beauty industry,” said Diane Nicholson, president of beauty for The NPD Group. “When looking across total channels — department stores and food, drug and mass channels, excluding Walmart (FDMx) — we can size the market at $19.1 billion dollars, representing approximately 60% of the U.S. beauty industry.”

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Pier 1 selects vendor for marketing efforts

BY CSA STAFF

INDIANAPOLIS Pier 1 Imports has chosen ExactTarget to power its global one-to-one marketing campaigns.

“We continue to see an increased interest among consumers in receiving marketing messages via email from Pier 1 Imports,” said Jeff Haddox, a direct marketing analyst at Pier 1 Imports. “We’ll build on that momentum in 2009 with a new online subscription center that will allow customers to tell us exactly what types of messages they’d like to receive as well as the message frequency.”

In addition to powering e-mail marketing messages for the company, ExactTarget will use its landing page technology to power Pier 1 Imports’ new Web-based subscription center launching this summer. The integrated online site will allow consumers to subscribe to receive messages via e-mail, direct mail or both. The technology will also automatically update Pier 1 Imports’ data management system, which holds its subscriber list for ExactTarget-powered messages, with any changes to a consumer’s preferences or personal information.

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