OPERATIONS

Staples Europe adds merchandising exec

BY Dan Berthiaume

Amsterdam, Netherlands – Thomas Nowak, senior VP merchandising for European e-commerce site Bol.com, will join the Staples team as senior VP of merchandising, Staples Europe, effective Aug. 1. Nowak will report to president of Staples Europe John Wilson, and will be a member of the European leadership team.

“As part of our strategic transformation, we are making significant investments to expand our assortment and offer our customers more products than ever before,” Wilson said. “Thomas will play an integral part in our strategy, as his background and e-commerce experience will be critical in helping take us to the next level.”

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REAL ESTATE

Report: Barnes & Noble plans 300 new college stores

BY Dan Berthiaume

New York – Barnes & Noble Inc. reportedly plans to open about 300 new stores on college and university campuses in the next five years. According to Reuters, Barnes & Noble wants to expand its college bookstore footprint from the current 696 locations to 1,000.

A Barnes & Noble executive was quoted as saying the retailer plans to offer colleges nicer, higher-grossing stores that can generate revenue from the growing textbook rental market. Barnes & Noble also plans to offer apparel and cafes in its new college stores, as well as Clinique cosmetics counters in select locations.

The retailer also plans to bring its count of 30,000-sq.-ft. academic superstores from 35 to 75, and take existing accounts from vertical leader Follet Corp., which operates about 940 college bookstores.

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News

A whole new breed of models at Cole Haan

BY CSA STAFF

Cole Haan has launched its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a nonprofit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.

The brand enlisted a few canine friends from the foundation to star in the campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan’s men’s pre-fall collection.

"We at Good Dog, the leader in certified animal-assisted therapy, are thrilled to partner with Cole Haan, the leader in shoes, bags, and finishing touches for people who want to make a difference," said Rachel McPherson, founder and executive director of The Good Dog Foundation. "We applaud Cole Haan’s support of the life-changing work of certified Good Dog teams as they provide therapy services for people in need."

The campaign will feature Cole Haan styles including the LunarGrand Perforated Plain Toe ($248), LunarGrand Chukka ($248), Jasper Mesh Ox ($148), Grant Canoe Penny ($148) and LunarGrand Plain Toe in Black Patent ($228).

The campaign has debuted online at ColeHaan.com and on Cole Haan’s social platforms. Product displayed in the campaign is available at Colehaan.com and Cole Haan stores.

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