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Staples invests in e-commerce

BY Staff Writer

Framingham, Mass. — Staples announced the opening of a new e-commerce innovation center in Kendall Square in Cambridge, Mass. The office will house teams responsible for designing and implementing innovative new e-commerce solutions for the business customers who shop Staples websites and stores.

Staples is adding IT, product management, usability and creative positions as it continues to invest in the multi-channel customer experience across mobile devices, desktops and stores. The company recently announced the launch of a new smartphone app as well as a new mobile optimized website.

“Cambridge is a hub of innovation, with both world-class universities and technology companies,” said Brian Tilzer, VP e-commerce and business development for Staples.com. “Staples new e-commerce innovation center will become the home to some of the world’s best e-commerce talent with the goal of rapidly bringing breakthrough new ideas to market in emerging online technologies like mobile commerce and social media.”

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Westlake Ace Hardware teams with SoundBite to deliver mobile campaign

BY Staff Writer

Bedford, Mass. — Mobile marketing solution-provider SoundBite Communications announced Thursday it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite’s multichannel communications platform and mobile marketing expertise for its Weather the Storm mobile campaign.

Weather the Storm provides consumers with the ability to receive weather-related mobile notifications combined with special marketing offers. SoundBite integrated its Mobile Marketing offering directly with the National Weather Service, providing Westlake’s customers with the most accurate information available based on a participant’s ZIP code. Consumers can stay alert by receiving timely, location-based weather notifications by opting-in to the service. The new functionality augments SoundBite’s mobile marketing and platform offerings.

“Weather emergency preparedness is one of Westlake’s specialties and the launch of the text alert program, leveraging SoundBite’s mobile marketing offering, is another way we ensure our customers are well prepared for whatever Mother Nature dishes out," said Liz Benditt, director of customer relationship development at Westlake.

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Finish Line names digital marketing exec

BY Staff Writer

Indianapolis — The Finish Line said Thursday it has appointed Jay Custard as VP of digital marketing for the company.

Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.

He was previously VP of e-commerce, global, for Crocs.

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