OPERATIONS

Staples launches new electronics recycling program

BY Dan Berthiaume

Framingham, Mass. – Staples, Inc. is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

In addition to in-store drop-off, Staples’ new program also features online trade-in through Staples.com with free shipping. Office electronics that have no trade-in value due to age or condition can still be recycled for free in Staples stores nationally and in most Staples Canada store locations. Staples’ global goal is to recycle 40 million pounds of e-waste annually by 2020.

“Staples is not only committed to helping the planet, but to providing small businesses and consumers with a way to receive value for their used electronics,” said Mark Buckley, VP of environmental affairs, Staples. “We encourage our customers to trade-in their old devices by offering them instant payment. By extending the program to Staples.com, we’re helping them make more technology recycling happen.”

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News

PassBee Media rolls out iBeacon solution

BY Dan Berthiaume

Plano, Texas – PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.

"iBeacon provides the ultimate in right time, right place, right medium marketing,” said Scott Hutchinson, spokesperson for PassBee Media.

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REAL ESTATE

Chute Gerdeman opens New York office

BY Marianne Wilson

New York — Chute Gerdeman, a global strategic brand and design firm, has opened an office in New York City.

“Our clients increasingly have sought our presence in New York,” said Chute Gerdeman chairman Denny Gerdeman. “As our business and client base have grown and evolved, having a base in this retail hub became a clear necessity.”

Gerdeman and co-chairman Elle Chute will split their time between the company’s Columbus, Ohio, headquarters and the New York City office, working alongside the New York-based team. Among the services offered by the New York CG offfice will be retail experience design, retail analytics, retail innovation consulting, visual merchandising and architectural implementation.

Chute Gerdeman CEO Rolfe Swinton said, “New York is the largest retail center in the U.S. and is also developing an incredible technology ecosystem. These two worlds are coming together in exciting ways through our work for our clients. We are thrilled to be involved in this nexus of innovation.”

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