ECOMMERCE

Staples Launches Promotional-Services Site

BY CSA STAFF

New York City Staples has launched a new site, www.staplespromotionalproducts.com, to help companies customize promotional items using Staples products. According to the Web site, Staples Promotional Products can develop personalized solutions for any business using its global network of factories and in-house graphic arts team.

“We have developed proprietary lines of apparel, headwear, bags and writing instruments that bring you the latest styles at the quality you demand at the value you deserve, and our in-house design team will ensure precise digitizing and decoration and consistent, high-quality brand application,” the company said on the site.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Pier 1 narrows 1Q loss

BY CSA STAFF

FORT WORTH, Texas Pier 1 Imports reported a net loss of $32.8 million or 37 cents per share for the first quarter versus $56.4 million or 64 cents per share reported for the same period last year, a 42% improvement over last year.

Total sales for the first fiscal quarter declined to $310 million from $356 million in the year-ago quarter. Comparable-store sales for the quarter declined 5.4%.

Commenting on the results, Alex Smith, president and ceo, said, “Throughout the quarter we continued to focus on our business priorities which are designed to return our company to profitability and beyond even in difficult times.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Sears wants its MTV

BY CSA STAFF

NEW YORK Sears is partnering with MTV to launch a new movie musical, “The American Mall,” that gives the retailer a strong presence in the film and then takes that brand placement back to the stores.

“The American Mall,” directed by Shawn Ku, is the story of a group of young adults who work in a mall over the summer. The movie was filmed in Salt Lake City and Provo, UT, with several scenes shot in a local Sears store. Sears fashions have been integrated into the movie as part of the characters’ wardrobes. Plus, extras carry Sears shopping bags in the background. Co-branded commercials spots will air during the premiere of the movie on August 11.

Sears in-store experience zones will feature “The American Mall” character looks as created through consultation with the movie’s costume designer, Cynthia Summers. Licensed “The American Mall” merchandise and the movie DVD with a bonus disc featuring exclusive material will be available only at Sears. Additionally, four stars of the movie — Nina Dobrev, Rob Mayes, Bresha Webb and Rodney To — will be featured in the Sears circular and online wearing Sears fashions.

“We’re leveraging ‘The American Mall’ partnership at every possible touch point, which is really exciting for Sears, as MTV is a highly relevant brand for young adults,” said Richard Gerstein, senior vp and chief marketing officer for Sears. “As a retailer, it is important for Sears to provide offerings that are meaningful for students, while providing the all-important value for Mom.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...