Staples makes exec changes in international business
Framingham, Mass. Staples said Tuesday it has made executive appointments in its international business that will help drive the company’s growth globally.
John Barton has been appointed executive VP international development and Anders Kristiansen has been appointed president of Staples China.
Staples also announced the appointment of Noah Herschman as chief of merchandising for Staples China.
As executive VP of international development, a new position at Staples, Barton has direct responsibility for Staples’ high-growth markets in China, India and South America. In addition, he has oversight for developing the company’s operational best practices worldwide across its retail, contract and catalog channels.
As president of Staples China effective Sept. 1, Kristiansen will be responsible for all day-to-day operations for Staples’ business in China.
As chief of merchandising for Staples China, Noah Herschman will lead a consolidated merchandising function across contract, catalog and retail channels.
Polo Ralph Lauren to sponsor interactive clinic with Venus Williams
NEW YORK Polo Ralph Lauren announced that it is presenting the Legends Clinic with Venus Williams as part of its sponsorship of the U.S. Open.
On Aug. 26, in partnership with Mercedes-Benz, Polo Ralph Lauren will offer an interactive tennis clinic with Williams on Randall’s Island in New York. Williams will answer questions, demonstrate technique and offer hints and tips on how to improve your game during this live one-hour interactive clinic, the company reported. The clinic will reach a global audience as it will be streamed live online exclusively at RalphLauren.com and accessible on mobile devices at m.ralphlauren.com/USOpen.
“It is truly exciting to partner with Polo Ralph Lauren in this unique endeavor and to bring my professional expertise and personal experiences to tennis fans around the world,” said Williams.
Best Buy launches mobile rewards app
MINNEAPOLIS Best Buy has announced it plans to bring a location-based retail experiment, using the “shopkick” mobile application rewards system, to 257 U.S. stores by Oct. 1.
Beginning Aug. 17, shoppers can download the free shopkick application to their smart phone. Customers who have the app open when they enter a participating Best Buy store with shopkick signal technology installed will receive instant rewards, or “kickbucks,” that can be redeemed in the store or converted into Best Buy certificates through a user’s shopkick account.
Additionally, Best Buy said it has integrated shopkick directly into its point of sale system to streamline the redemption of special in-store offers and/or added bonuses for scanning barcodes of specific products, all of which will be sent to the user’s phone. Customers may walk up to the cashier, provide the mobile phone number connected to their shopkick account, and any applicable personalized discounts immediately appear on their receipt.
“We think consumers have more opportunities than ever to bridge their digital and physical shopping experiences, particularly through smart phones and mobile technology,” said Matthew Smith, VP marketing services, Best Buy. “We intend to explore ways we can use the power of location-based technology to personalize a Best Buy shopping experience, from check-in to check-out, with rewards and offers delivered right on a customer’s smart phone.”